Eye catching adverts designed for you

In today’s world of digital technology, it is easy to overlook the power of printed advertisements. From a small scale magazine or newspaper insertion to a huge billboard, advertisements are still a relevant way to get your message across to a wider or targeted audience.

The message should be memorable and you will need a concept that is going to stick in people’s minds. Emerge aims to improve your advertising by adding that extra wow factor with creative ideas and bright and eye catching design.

Place your order by emailing or phoning Harbinder with your requirements at harbinder@emergedesign.co.uk or 01952 6327540.

BOOK YOUR ADVERT DESIGN TODAY!
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The importance of providing customer service

First question… What rating would you give your company’s customer service?

It is very important that you as a business or organisation deliver the best customer service, it could be the difference between losing or gaining a customer. It is a simple skill that can be easily learnt but not easily executed. If you give a client 10/10 customer service, then it will go a long way. Word of mouth is extremely powerful in allowing your business to grow but equally as damaging if the customer’s experiences are not positive.

Whether you are a B2B or B2C you will most definitely have to demonstrate good levels of customer service. There will more than likely be one department in your business or organisation that will rely on good customer service the most, such as the sales department. In sales, you achieve the output by delivering exceptional customer service and making sure the customers are satisfied.

Did you know that research has shown that 51% of customers will never do business with a company again after only one negative experience? This percentage is eye-opening, one phone call in the office that you don’t have full attention on could be the time that a customer is disappointed in your lack of attentiveness and customer service. It is important whether you are in contact via the phone or in person that you show the same level of customer service. A phone call is all down to the correct language and tone of voice, whereas in person your body language also plays a part in how you carry out your customer service.

So, let’s look at how customer service can affect a business positively and negatively if not applied…

Providing excellent customer service can help you:

  • Increase how often a customer buys or uses your services
  • Generate a good company reputation
  • Enhance customer loyalty
  • The amount of money each customer spends with your business/organisation
  • Quality customer support can help attract new customers

The side effects that negative customer service can have:

  • Leads not converting
  • A damaged reputation
  • No customer referrals from word of mouth recommendations
  • Could lose your best customers
  • Loss of profits

If you provide excellent customer service and support to your clients then you will gain these benefits, yet it is easy to fall into the category of not doing this. Bad customer service can have a serious impact on the overall success and reputation of your business. In the short term, it can affect sales, but in the long term, it can affect your business in numerous ways which could be a major risk to the success of your business. So, let’s look at how you could demonstrate good customer service…

  1. Understand your customers’ needs by always listening to what your customer has to say
  2. Deal with complaints gracefully – never argue back, even if you don’t agree with what they have to say
  3. Go out of your way to go the extra mile
  4. Be proactive in receiving customer feedback
  5. Take time to understand your customer and not seem like you just want to make a sale

We have looked at how customer service can positively affect your business, the side effects that negative customer service can lead to and how you can deliver good customer service. Now let’s look at some statistics to see the actual importance.

  • 78% of consumers have pulled out on a purchase that they intended to make because of poor customer service
  • It takes as many as 12 good experiences for a company to make up for a poor experience
  • Customer experience will become more important than price and product by 2020 for consumers
  • Businesses that deliver better customer experiences gain revenues between 4% and 8% above their market
  • 55% of customers are willing to spend more money with a business that promises them a satisfying experience

 

Are you surprised by this research?

After reading this information-based blog I hope that you have taken good advice and will apply the information to any changes needed at your business or organisation. If you know your customer service isn’t up to scratch, then try to change at least one aspect and you will undoubtedly make a difference to your customer relationships. Research has suggested that ‘customer service is the new marketing’, therefore budget resources to improve on this aspect just like you would for your marketing department.

In the end, a happy customer equals a happy business.


Emerge is flexible, reliable and client-focused

Whatever the size of your business or organisation, we are committed to your individual needs. Tell us what you want to achieve, and we’ll use our flair and expertise to create something special for you. We work hard to deliver on-time, on-budget and continuously deliver a great service.

Chat with us or email us at studios@emergedesign.co.uk or phone 01952 632750.


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Easter prize draw competition results

We recently launched an Easter competition from April 9th to the 17th April, for a chance to win a £25 Hotel Chocolat gift card.

The competition was similar to one we did back at Christmas time, yet the aim was different. This prize draw was about gaining website clicks, yet the previous one was launched to increase brand awareness.

This time the entries were made via the website only by following one simple step of entering an email address. Whereas the Christmas competition involved encouraging people to enter mainly on social media by completing numerous steps, but there was also an option to enter on the website too.

We found that this competition was easier to run compared to the last one, in terms of collecting the data because the entries were held in one place. Whereas, the previous one we had to manually count each entry from each platform plus the website entries, which was time-consuming. There are pros and cons for each competition. It all depends on the aim of what you want to achieve and how much marketing time and budget you want to allocate. We saw more engagement from the previous one, but a higher rate of entries was made on our website this time around. So each type of result benefited our business goal.

There are many goals you could focus on when launching a competition such as:

  • Website clicks
  • Brand awareness
  • Video views
  • Lead generation
  • App installs
  • Followers
  • Or to just have some fun with your social media

The last competition that we did for Christmas, we received the least entries and engagement via LinkedIn. So, this time we ensured that this social platform was boosted. We paid to advertise our competition and we received better results than last time. Within the time range of 11th April to 17th April we received these results:

Received 40,130 impressions
4 clicks

This is a major difference, our Christmas post only received 274 impressions. Also, we opened the competition for a longer time frame back in December, but the Easter competition was only running for 8 days. So, don’t worry if you run a competition for the first time and you notice that one of your social platforms isn’t performing as well. As you always have the option to pay to advertise the post if it is affordable for your business. But we have proven that it does work!

From reading this and the previous blog, you should have a better idea of how competitions are run and the type of results you could achieve. Also, a better insight into the comparison between the two competitions. So far we have done them so brand awareness and website clicks are the focus, but you could choose any of the goals that we have listed above.

The Winner

The competition winner was David Hughes from London. His response was:

“Egg-use the pun but the chocs are really yummy – you’ve caused me to be one very happy bunny!”

Still not sure where to go from here?

If you require any help with planning a competition on your social media, creating graphics, social cards to promote the competition, infographics or a web page then get in contact with us. Email us at studios@emergedesign.co.uk or phone 01952 632750.

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Enter our Easter prize draw to win a £25 Hotel Chocolat gift card (Now Closed)

Celebrate Easter the right way by treating yourself to some chocolate goodies from British chocolatier, Hotel Chocolat. Visit their website to see what you could purchase with your £25 gift card: www.hotelchocolat.com

This competition is now closed.

Entrants must be aged 18+ and UK residents only. 

The winner will be revealed by the end of Wednesday 17th April via the website and across our social media channels.

We will contact the winner and the gift card will be posted to your address.

What an egg-citing time! We wish you the best of luck!

If you have any questions please get in touch by emailing studios@emergedesign.co.uk or phoning 01952 632750.

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The benefits of email marketing and the positives of GDPR

Have you ever wondered what the benefits are now GDPR has been put in place?

Email marketing has been a popular topic recently since the new GDPR law. Most companies have been given the impression that email marketing is difficult now because of the new regulations that have been put in place. The new legislation has meant that companies cannot send emails without asking for permission, people must opt-in to receive marketing emails.

Yet, there are many benefits of email marketing and GDPR has had a few positive effects on the type of marketing. Read a few of these benefits below.


You gain more accurate data and genuine interests

As you must opt-in to receive marketing emails now, it has meant that those who do consent their permission have an interest in either your business or content. Whereas before many people would have been receiving emails that there not interested in and would have been left unopened because of a lack of interest. The data now is more accurate, as data that existed before GDPR has had to be analysed. Therefore, databases since the GDPR law are more accurate, relevant and up to date.

Only relevant emails are sent to active customers, so because they have a genuine interest in your emails there should be a higher engagement and conversion rates. So, the emails will be going out to fewer recipients, but the return will be higher as the enquiries will be more genuine.

You build stronger relationships

When asking for consent to send emails you are telling them clearly what they will be receiving if they were to opt-in. The new law has meant that you must tell customers how you will use their data by providing privacy notes with a clear understanding of language. This will make them more confident in providing you with their data as they will be able to know why you’re collecting their data and what it will be used for. Levels of trust will improve and the relationships you have with your customers will strengthen.

You boost sales

If the content of the email is interesting to read and grabs the audience’s attention, this could convert into a phone call or a live chat conversation.

See increases website traffic

If your reader is interested in the content of the email, whether it’s exciting information from a blog or special offers then it is most likely going to turn into a website conversion. Another way is by adding your website link on the email, so the reader clicks on it.

Able to add a personal touch

At the end, you could sign off the email with the name of a certain member of the team, which will make it more personal. Another way to market with a personal touch is by customising messages for your different audiences.

A benefit of email marketing is that you can create lists, so you can choose who to send the email too based on themes such as location, career and interest for example. This way the email is more specific to your audience’s interests and it makes your email more beneficial for the right people.

Generates and improves communication

By sending out regular emails it will improve communication with existing customers, and it could build a connection with potential customers. If a call to action is used to finish the email this could lead to communication over the phone.

Creates excitement for your readers

An interesting email will excite your readers, such as fascinating blogs and tips. You can analyse which emails are opened the most, so you can see which type of emails are generating the most clicks and opens.

Reaches people on any device

Emails are accessible from many devices, with mobile phones being in favour as nearly 2/3’s of emails are opened on the device. Emails can also be opened anywhere with Wi-Fi or either mobile data, you don’t necessarily have to be sitting at your desk to view your emails, you could be sitting anywhere like a café, because of this a large audience can open them, so your business is vastly seen.

Builds your brand

Sending graphical emails constantly represents your brand, it will increase brand recognition with new and existing clients. Emails will extend your reach as interested viewers may forward or show your email.

Be mobile friendly & responsive

It is vital that your website is mobile friendly and responsive, as many people access the internet via mobile phones. It is important that your web pages render well on a variety of devices, windows and screen sizes.

Social media links

By placing links to your social media accounts in a visible place on your website it will encourage users to keep navigating the journey of your business through your other platforms.


How can we help you?

We hope after this read that you have a better understanding of the effectiveness and benefits of email marketing, and how the new legislation GDPR is positively linked.

If you need any help with email marketing, then why not contact Emerge? Chat with us or email us at studios@emergedesign.co.uk or phone 01952 632750.


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Simple and effective ways how to improve your website user experience

Have you ever thought about how visitors to your website rate their user experience?

It is important that your clients engage with the content on your website. How pleasing and easy your website is to use and navigate will determine the overall level of user experience. It is important that all design features create a positive interaction and experience. The higher the user experience, the lower the bounce rate should be. Below are some tips for improving the user experience.


Optimize your page speed

  • When pages load slowly it interrupts the user experience and increases your website bounce rate
  • Users expect to access information on all devices
  • Google offers information about your page speed. It will also offer suggestions for improving load time- for mobiles and desktop
  • A way to improve your page speed is by compressing images before uploading them to your website
  • Image file size is a cause for slow page speed

Use white space

  • White space gives off a professional website design, making it feel modern, fresh and open
  • Improves readability, giving a better user experience
  • Drives attention to the most important elements without distraction
  • White space creates a cleaner image. Google has found that it only takes 50 milliseconds for a website visitor to form an opinion, so it is important that your page looks clear and attractive

Appealing call to actions

  • When a visitor is reading through your content they follow visual cues, so a strong attractive call to action is important
  • An action word will make it easier for your users to navigate through your site and find exactly what they want

Use bullet points to segment key information

  • By segmenting information using bullet points it will enable the user to clearly see the important points and will make the information easier to read

Use images correctly and appropriately

  • Ensure that the images you use are of high quality and are appropriate for your brand
  • Try not to use stock images as visitors will most likely be able to notice that you haven’t taken or created them. This can affect their trust in your business and their perception in your level of uniqueness
  • Have a strategic plan, by placing images with the correct content to support what you are trying to show

Consistency

  • Ensure that the headline sizes, fonts, colouring, button styles, images and spacing are all kept within the brand guidelines. This emphasises that you are a consistent corporate company
  • It is important that each web page makes the visitor feel like they are still on the same website. This will enhance the visitors’ trust in your brand

Be mobile friendly & responsive

  • It is vital that your website is mobile friendly and responsive, as many people access the internet via mobile phones. It is important that your web pages render well on a variety of devices, window and screen sizes

Social media links

  • By placing links to your social media accounts in a visible place on your website it will encourage users to keep navigating the journey of your business through your other platforms

How can we help you?

We hope these tips have given you some idea of how you can improve the user experience for your website visitors. If you need any help with improving your user experience, then why not contact Emerge? Chat with us or email us at studios@emergedesign.co.uk or phone 01952 632750.


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The benefits of installing a live chat on your website

Are you looking to make a positive difference to your website? Would you like to reach out and engage with your customers online?

Whether or not, there are many similar businesses as your own, you can still be involved with competition on a small or wide scale. You will find that you are constantly analysing your business strategy to see why you are not catching the eye.

We are a branding and digital agency, yet we are part of a very competitive industry. Your company may be in the same position as us. To act on this we have been thinking of ways how we could reach further to potential clients.

One idea was to create a live chat for our website. It is a simple quick way for customers to contact you and it improves customer service and loyalty.

Is this something you would consider for your website? Still unsure? Below are a few benefits why it is considered as a great communication tool.

Try out our chat box

Our chat feature that is located at the bottom right of the screen. You can start a chat with us by clicking the chat icon or the button below. If we are online you can chat with a member of the Emerge team. But if we are offline, please leave us a message and we’ll get back to you.

Start a chat

Possible benefits

  • Some people will find the option a quicker way of getting a response, as sending emails or using enquiry form can be perceived as a slow pace way of contacting. Also, not everyone likes to call up and speak to someone over the phone. Therefore, the feature creates choice.
  • It is a benefit for both you and the customer, as you can both multi task. You can help the customer at the same time as carrying on with your work in the office. Also, you can rapidly respond to more than one person at a time, with several chats open. This is one of the major differences between a phone call and the live chat.
  • A transcript is saved to your device of the chat. This is valuable, so you can refer to the copy for future reference. You can also analyse the chat to make improvements to your website or services. An effective way of doing this is by categorising each chat into different themes and then see if a theme occurs. For example, if you have analysed that a few customers are enquiring about the same certain information then you could use this as advice by making the improvements to your website. Therefore, the information is more accessible. Over time by categorising themes, type of customer, keyword or sales channel, it will enable you to prepare your website to help your customer base.
  • Studies have shown that there is a high chance that your sales will increase. A study by American Marketing Association has shown that the live chat can increase conversions by at least 20%.
  • Improved customer service and loyalty, as live chat is associated with fast responses, so the customer satisfaction levels are high.
  • The feature provides visitors to your website with instant access to the appointed staff, as you can easily navigate who they need
  • It gives a personal feel to the consumers that you care about them and are willing to help with whatever they need.

Watch the video below to hear what the team at www.tawk.to think?

0%
73% of customers find live chat to be the most satisfying way of communicating
0%
63% of consumers are more likely to return to a website that offers live chat
0%
42% of customers preferred to give their contact information via live chat, then any other lead generating method
0%
77% of customers won’t make a purchase if there’s no live chat support
0%
46% prefer live chat as it is the most efficient communication method
0%
The feature creates an 8%-20% increase in conversions

How can we help you?

If you don’t have a live chat and are interested in installing one but unsure where to start, or you need some advice, then Emerge can help you – the benefits are great. 

Contact us so we can make a positive difference to your website and customer service. Chat with us, or email us at studios@emergedesign.co.uk or phone 01952 632750.

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Today is Chinese New Year 2019, celebrating the year of the Pig!

For those who are born in the year of either 1935, 1947, 1959, 1971, 1983, 1995, 2007 and 2019, you have the Animal Zodiac sign of the Pig 猪 (Zhū).

Pigs are said to have a beautiful and generous personality and are blessed with good fortune in life. Yet, known to have features of laziness and clumsiness. Regarding a Pig’s career, they have a small set back in 2019, but for entrepreneurs it is a good year to develop businesses.

Learn more and find out your Zodiac Animal by visiting: www.chinesenewyear.net

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Modern branding material for a traditional grammar school

Haberdashers’ Adams reinvigorated their brand with a new name and a fresh look at the beginning of 2018.

Previously known as Adams’ Grammar, they are still a selective state grammar school for day pupils and boarders with a thriving sixth form.

Haberdashers’ Adams is proud of its ‘traditional values’ and ‘modern approach’ and these messages have become the foundation of their updated branding and communication material.

Throughout 2018 and into 2019 Emerge have worked with the marketing team on various projects including refreshing the main and sixth form prospectuses, producing new event displays, printed and social adverts and billboard posters.

View a selection of the recent material we’ve produced below and contact us if you would like to work with Emerge on your next set of marketing collateral.

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Using infographic design to promote Telford as a destination of future investment

Did you know that Telford is the birthplace of industry and that it is the fastest growing town in the West Midlands?

Nor did we… until we worked with Telford & Wrekin Council to design a promotional cover for the Midland Business Insider magazine.

The cover and advert was created in the style of a ‘Barn Door’ format. Meaning that the cover opened to reveal key messages inside and on the back. Emerge developed an infographic based concept to display all the information.

The campaign brief highlights Telford as a destination of growth, with the aim to attract further business investment into Telford.

View the mock ups of our final design below and contact us if you would like Emerge to create something special for your next advertising campaign.

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DK Exhibitions logo and apparel design

Emerge worked with DK Exhibitions to design a new logo as part of a branding refresh project.

The design is based on using ‘negative space’ to depict the letters D and K.

We also provided a set of logo guidelines and concept ideas for the teams work wear.

The next stage in the branding process will be to update their website and vehicle graphics.

DK exhibitions logo colourways

DK exhibitions logo guidelines

DK exhibitions t-shirt

DK exhibitions hoodie

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Christmas hamper competition results report

A creative way to boost your brand awareness on social media.

One of Emerge’s marketing strategies includes being proactive on social media platforms. For example, in June last year we added an Instagram business page to our social channel portfolio, which now currently has over 1,200 followers. We have also increased our following and connections on our existing Twitter and LinkedIn accounts. We post on average 3-4 times a day. These posts include a variety of content, from industry news, self-promotion to interesting and relevant design facts.

At the end of 2018, we wanted to launch a social campaign, something different from the usual posts. The festive period was the perfect opportunity to start the challenge. We knew that posting Christmas content persistently throughout the period would gain a lot of engagement. We posted more than usual focusing on creating a festive and joyful mood for our followers.

We wanted more results from social media, so after browsing the internet and creating a mind map, our idea was to create a christmas hamper competition campaign. A competition can build a strong following, awareness and engagement. If you’re lucky it could also create sales and customers.

This is exactly what it has done for Emerge! The results were crazy, we did not expect the outcome.

Campaign Details

The christmas hamper competition was available to enter from Facebook, Instagram, Twitter, LinkedIn and we set up an online entry form on our website. For entries, the user had to follow steps shown below.

1.) Submit an email address using our online competition form.

2.) Like, follow, share or comment on the competition post on one of the following Emerge social media channels linked here; Twitter, Facebook, Instagram or LinkedIn

We felt it was also important to advise everyone that the snacks on offer may not be suitable for people with special dietary requirements and allergies. If that was the case other treats would have been arranged. We also added a GDPR compliant consent box on the online entry submission form.

So we could analyse which type received the most results, we created a variety of posts using different image card designs and videos. This way you can contemplate upon what type of post your audience will prefer and what will benefit your social media strategy.

Below are a selection of the posts.

Results

View the results from each social channel below.


Twitter

To boost the entries and awareness, we pinned the entry tweet on Twitter, and not surprisingly this specific tweet received the most impressions and total engagements from likes, retweets, and replies. Without paying to advertise, the pinned tweet received an astonishing 9,361 impressions. Amazing right? This would be a perfect way to start up your Twitter account to build an audience.

Below shows the difference between the engagement of an 18-day period of a normal date range compared to the 18-day period when the competition started and finished. The first screenshot shows a period of November 13th-30th and the second one is December 6th-18th.

Twitter’s results were evidently the most successful followed by Instagram, then Facebook and finally LinkedIn.

Competition Twitter post stats – November 13th-30th:
0.8% Engagement rate
12 Link clicks
10 Retweets
29 Likes
2 Replies

Competition Twitter post stats – December 6th-18th:
4.0% Engagement rate
31 Link clicks
249 Retweets
270 Likes
203 Replies

The pinned tweet counted 9,361 impressions.


Instagram

Here are two posts from Instagram, one festive post from the start of December and the first competition entry post.

The generic festive message received less interaction:
29 likes
0 Comments
0 Direct messages
1 Saved post
1 Profile Visits
104 People reached

The competition post received far more interaction and interest:
54 likes
28 Comments
2 Direct messages
0 Saved post
23 Profile Visits
115 People reached


Facebook

The same again for Facebook, this difference is crazy when you look at ‘people reached’. Again, showing one festive post from the start of December and the first competition entry post.

The generic festive message no interaction:
0 likes
0 Comments
0 Shares
0 Engagements
0 Post clicks
31 People reached

The competition post received far more interaction and interest:
32 likes
24 Comments
23 Shares
97 Engagements
18 Post clicks
281 People reached


LinkedIn

Even though LinkedIn’s results were not as good as the other 3 platforms, the difference between the results of a general Christmas post before the hamper was advertised and when it was, was a success. LinkedIn and Instagram had been posted the most with 6 times, in comparison to Facebook 3 times and Twitter 5 times.

Yet, we suggest for more results, to pay to advertise your posts. But you may not feel like that is necessary. It would depend on your company size, budget and goal.

We would recommend considering this for your LinkedIn company page, as this platform received the least results, yet was posted the most times. However, positively every platform received more engagement than usual on the posts.

The generic festive message received no interaction:
0% Engagement rate
0% Click through rate
0 Shares
0 Comments
0 Likes
20 Impressions

The competition post received far more interaction and interest:
16.67% Engagement rate
6.41% Click through rate
4 Shares
2 Comments
2 Likes
78 Impressions


Results overview

The most successful types of posts with the most engagements have been the picture of the hamper on its own and the post that contained the image and entry instructions. Below is a summary of the results.

Competition entries:

  • Total entries: 2,027
  • How many people entered from the website: 1,659
  • How many people entered from social media: 368
  • LinkedIn: 7
  • Instagram: 100
  • Facebook: 39
  • Website: 2,029 page views

Facebook

Maximum reach:
281

Most engagement:
97

0%
Followers up from 196 to 257

LinkedIn

Engagement rate:
16.67%

Number of impressions:
274

0%
Followers up from 34 to 60

Instagram

Highest reach:
144

Number of impressions:
208

0%
Followers up from 1,066 to 1,204

Twitter

Total engagements:
1,118

Number of impressions:
9,361

0%
Followers up from 950 to 1,202

Recommendations from our experience

Overall, the Christmas hamper event was a success for us at Emerge. We certainly will be doing another competition but with different aims in mind. We have achieved the goal of brand awareness, yet next time we will focus on how we turn this into conversions for new client enquiries. We have received 2,029 page hits on our website, but none of these views have converted into new work enquiries. However, this wasn’t entirely our goal this time. We wanted to spread a joyful spirit and develop our brand awareness. This is what we accomplished!

You could set yourself many goals such as:

  • Brand awareness
  • Website clicks
  • Followers
  • Engagements
  • App installs
  • Or to just have some fun with your social media

Are you wondering where to go from here?

Why not create your own Easter competition, this could be by creating a hamper like we did?

If you need help with us planning a competition for your social media, creating infographics or if you need a web page creating then get in contact with us. Email us on studios@emergedesign.co.uk or phone 01952 632750.

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Merry Christmas

Emerge are wishing you all a Happy Christmas!

Watch the video below and have a magical day…

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Festive posters and barrier branding for Discover Telford

Crowd and safety barriers don’t have to be plain and functional. Why not ask Emerge for a set of branded barrier covers? They are a great way to get your brand visible at festivals, sports events, concerts, processions and many other public events.

Emerge produced a series of barrier and poster designs that featured festive messages and imagery. The material was used at the Telford European Christmas Market and other local tourist attractions.

We worked with Discover Telford, who are part of the Telford & Wrekin Council, our brief was to keep the artwork consistent with other material created by Discover Telford.

Look at the designs below and contact us if you need something for your business or organisation?

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Emerge’s seasonal opening hours

The studio will be closed from 5pm on Friday 21st December until 9am on Wednesday 2nd January 2019.

We wish you a joyful Christmas and a spectacular New Year.

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Enter our competition to win a Christmas Hamper

This competition has now closed. The draw took place on Tuesday 18th December. The winner was ‘Ruth Edler’ and our runner up prize went to ‘Reina Manning’. We’ll do a full report on the results soon. Thank you for entering – Merry Christmas!

It’s full of festive goodies such as sweets, chocolates and savoury snacks. See the image of what you can win below.

To enter you need to complete one of the following steps:

1.) Submit your email address below.

Or…

2.) Like, follow, share or comment on the competition post on one of the following Emerge social media channels linked here; Twitter, Facebook, Instagram or LinkedIn

The competition ends on Monday 17th December at 5.00pm.

This competition is for 18+ and UK only.

The winner will be revealed on Tuesday 18th December at 3.00pm.

Note: The snacks on offer may not be suitable for people with special dietary requirements and allergies. Enquire for more details, as other treats can be arranged. Get in touch by emailing studios@emergedesign.co.uk or phoning 01952 632750.

Emerge Christmas Hamper Set

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How to market your retail brand this Christmas

Is December one of the busiest times for your business?

We would be very surprised if it isn’t! Christmas is one of the most hectic times for any business. Building up to the day, sales rapidly increase, along with online activity to promote product offers, sales and creating festive spirit on social media. It is also a peak time for competition among other retailers. It is a prime time for marketing your brand on social media.

In previous years do you think you have made the most out of gaining new customers and extra sales at Christmas time by marketing? Are you unsure how you could do this? Read on to get a better understanding for Christmas 2018…

To begin with you need to have clear goals of what you want to achieve, such as one or more of the following:

  • Increasing engagement
  • Boosting sales
  • Selling more gift cards
  • Building up loyal customers
  • Increasing new customers to your brand

Once you have set your goals, you can then plan how you are going to market your brand. Here are a few ways:

  • Plan your holiday displays such as your window and instore displays, your price signs including sale items and your opening and closing signs/posters. All these displays should follow a Christmas theme. This will assure customers that you value Christmas time with them and that you care about how your brand appears.
  • Ensure your website is Christmas themed, such as your hero landing page and any banner at the top of your web page. Also, any Christmas products that you have to offer on your website, make sure that they are clearly displayed in a section on your website, separating seasonal and non-seasonal items. Emphasise that your business is the destination to shop, or your service is the best one to use.
  • Add Christmas flair to your social media, such as altering your logo and social media profile pictures, so they are associated with Christmas. Another common way is to recreate your Twitter and Facebook cover photos. This is one of the first things that people will see when visiting your social media pictures.
  • For social media posts, a general rule is that 80% of your content should be about adding value to your customers lives and only 20% of content should be about promoting your business. However, Christmas is a prime time when everyone can over self-promote and share festive updates on social media. For example, if you’re part of a restaurant then it might be an idea to post your favourite festive recipes. Another way is that gyms could share tips and information on how to keep fit and healthy over the festive period. It is a perfect time to over self-promote as you’re making it easier for customers to make a decision and you’re helping them by offering lots of information. So, it benefits both parties.
  • Do extra posts on social media to get your followers into the festive spirit, such as posting polls on Christmas topics “What is the best part about Christmas dinner?”. This should increase brand awareness as your company name will be seen regularly and will be entertaining your audience.
  • If you have the opportunity, then try and work with local businesses and charities to raise holiday spirits. It could be beneficial to work with a business that complements your company, for example a design studio like ourselves could collaborate with a print company.
  • Create a festive hashtag for twitter and Instagram that is unique, so your followers can engage with your posts. Remember to not only make it festive and fun but also relevant to your company.
  • Hold a competition for your followers to participate in. This can be done by involving products that you offer, such as the prize. A common way is by encouraging your followers to like and comment on your posts and to follow you before they can enter the competition. This will increase your followers and brand awareness.
  • Show off your holiday spirit with social media, show everyone the Christmas decorations in your office/shop or wherever you are based. Also upload media of any Christmas events that you attend throughout the build up. Anything that you can show about Christmas whether related to your business or not show it off! It is the main event of the year, everyone loves this time of the year so build up as much of a festive buzz as you can.
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During the festive period in 2017, Adobe Analytics reported that 54% of all visits to shopping sites came from smartphones and tablets

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64% of shoppers have said that they find inspiration for purchases from social media, according to Crowdtap

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45% of UK Facebook users have said that they will share on Facebook and Instagram their Christmas experiences, research from 2018

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Over the Christmas period from 1st November to 31st December Facebook sees a 26% increase in posts, research from 2018

Give your brand a sprinkle of festive spirit!

There are many other ways that you could market your brand through till Christmas. Why not create a marketing plan to make it easier for you? This way you can schedule posts and ideas. Keep it simple, it is an exciting time!

We can make it easier for you by designing you Christmas branding for your business, get in touch with us by emailing studios@emergedesign.co.uk or phoning 01952 632750.

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Why your business needs to use Instagram

Instagram is the fastest growing social network. To begin with there were only 30 million users, but now there are 800 million monthly active users! The popularity rate with the platform is increasing and as the number of users increase daily so does the level of engagement.

It is exciting, and your business needs to experience this overwhelming growth with Instagram. You don’t need a huge marketing budget, a professional photographer or a stylist to make your Instagram account successful. Providing creativity, smart images and interaction will lead to followers and loyalty. Take a look at our Instagram page at: instagram.com/emergedesignltd

 

The statistics below show why the platform is a great place to market your business or product.

There are 25 million+ business profiles on Instagram worldwide. Why would you not want your business to be part of this astonishing figure?

Emerge can help you improve your current social awareness

Get in touch with the studio to review and discuss your business page. We can also create social posts for you. Email studios@emergedesign.co.uk or phone 01952 632750.

 

View our Instagram page at: instagram.com/emergedesignltd

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Why should you spend time and money on an effective logo design?

What is a logo? It is the main part of the visual identity of a company, represented by a symbol, mark or wordmark. They help customers acknowledge and remember your business, understand what you do and what you value.

When you think of a popular brand, what is the first thing that appears in your mind? The logo? If you think about the company Google, I can guarantee you’re imagining the four colours that make up the logo. Or McDonalds, you immediately think of the large yellow ‘M’ with a red background. They are both simple logos, but a vast number of people remember them easily across the world. The most successful brands tend to be those with a memorable logo, they don’t need to be complicated.

So, how do you make a logo stand out and become memorable to customers? There are many elements to an effective logo design, such as:

  • Memorability – by ensuring that at a glimpse people can make an instant association with your brand and understand what your business is about just by glancing at your logo. If your logo isn’t memorable then it is not effective, and the chances of people recognising your brand are minimised.
  • Simplicity – the most successful brands are those that don’t have an over complicated logo, as the easier your logo is to recognise the more effective it is. Simplicity is what makes a logo versatile, memorable and recognisable. Simple but effective logos help develop customer loyalty and create brand recognition.
  • Versatility – your logo needs to stand out on everything that it is placed on, but still holding brand consistency. It should maintain the same feel whether it is printed on a banner, website or paper for example. Also, still looking effective in full colour, black and white, single colour and grayscale. If your logo only looks good in full colour then consider having it redesigned, as it won’t be as effective.
  • Appropriateness – keep your organisations core operations and values in mind when creating a logo. They don’t just represent your company but also your target audience, so your logo design must appeal to them as well. Also, consider the image you use, they need to link appropriately to what your business is about. Ensure that you don’t give too much away, for example don’t use a product that you offer as your logo, this could restrict your growth.
  • Timelessness – when creating a logo make sure that it is not going to become outdated in a short period, as redesigns for logos and branding is expensive and time consuming. If it only suits a current trend/time, then it is more than likely going to have to be redesigned if you continue to want an effective logo.

If you follow these elements to an effective logo, then you never know your brand may become one of the most memorable logo’s like the ones below.

Make your branding glow!

We can design you a dazzling logo – to view a selection of logos Emerge has created, click here.

Get in touch with the studio to discuss your logo project by emailing studios@emergedesign.co.uk or calling us on 01952 632750.

P.S. We hope you have a sparkling bonfire night!

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5 direct mail tips and mailers that we love

Direct mail is an effective way to reach out to customers, so it is important that you go that extra mile to create something extravagant and stand out from your competition.

When you mail out a direct mail piece there are a few key points to look out for and below we have outlined 5 tips to consider:


No 1

Personalise your content

Create a special design and try and understand who your customers are to help your consider the choice of words you use. When it comes to introducing your offer try and personalise it based on observable data.


No 2

Add more information

Include all the content you need for customers to make an informed decision. A few ways to accomplish this goal is by: using clear and attractive images, convey the right message by using incorporate graphics and text, include a reliable testimonial. You’re in competition with junk mail, so make sure you create something that is more appealing and engaging than an email.


No 3

Make sure you have a call-to-action

Ask your potential customer to call or visit your website. If you don’t include this then your company is just branding. Make it clear what you want from the reader by emphasising the next step to them.


No 4

Create a clear and effective headline

Encourage people to read your direct mail with creative copywriting. The headline is the most important part to the direct mail piece, as its what grabs their attention. If you don’t spend time on this then you’re minimising the chances of the rest of the mailer been read. A way to do this effectively is by putting your biggest benefit to the customer in the headline, or by an intriguing question. Making your reader feel like the message applies to them.


No 5

Create a campaign

Design a theme that will make your company memorable for new and existing customers. Your message needs to also be perceived as focused and consistent.


Now let’s look at some examples

Below are a selection of effective pieces that we think are spooooookily good.

Above is a creative Halloween gift based direct mail piece created by Horizon: horizondigitalprint.com

Above is a Domino’s direct mail piece. The layout clearly displays current offers and a food menu inside. The design is consistent with the Dominos red and blue corporate colour palette.

Virgin Mobile and Huawei teamed up to create the above folding direct mail piece to promote four new mobile phone models. The fold out design is engaging and mixes eye-catching imagery with cleary written copy.

Emerge have created this invitation pack for Nomique, that invited Buyers to a launch event. The event saw the release of a new brand and modular product range of furniture called Worksphere. Click here to view our full case study.

Here at Emerge we use this pop up direct mail piece to reach out to new customers.


Emerge can create you something Spooktacular!

We can design and dispatch your next direct mail piece. Get in touch with the studio to discuss your project by, emailing studios@emergedesign.co.uk or calling us on 01952 632750.

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