How to market your retail brand this Christmas

Is December one of the busiest times for your business?

We would be very surprised if it isn’t! Christmas is one of the most hectic times for any business. Building up to the day, sales rapidly increase, along with online activity to promote product offers, sales and creating festive spirit on social media. It is also a peak time for competition among other retailers. It is a prime time for marketing your brand on social media.

In previous years do you think you have made the most out of gaining new customers and extra sales at Christmas time by marketing? Are you unsure how you could do this? Read on to get a better understanding for Christmas 2018…

To begin with you need to have clear goals of what you want to achieve, such as one or more of the following:

  • Increasing engagement
  • Boosting sales
  • Selling more gift cards
  • Building up loyal customers
  • Increasing new customers to your brand

Once you have set your goals, you can then plan how you are going to market your brand. Here are a few ways:

  • Plan your holiday displays such as your window and instore displays, your price signs including sale items and your opening and closing signs/posters. All these displays should follow a Christmas theme. This will assure customers that you value Christmas time with them and that you care about how your brand appears.
  • Ensure your website is Christmas themed, such as your hero landing page and any banner at the top of your web page. Also, any Christmas products that you have to offer on your website, make sure that they are clearly displayed in a section on your website, separating seasonal and non-seasonal items. Emphasise that your business is the destination to shop, or your service is the best one to use.
  • Add Christmas flair to your social media, such as altering your logo and social media profile pictures, so they are associated with Christmas. Another common way is to recreate your Twitter and Facebook cover photos. This is one of the first things that people will see when visiting your social media pictures.
  • For social media posts, a general rule is that 80% of your content should be about adding value to your customers lives and only 20% of content should be about promoting your business. However, Christmas is a prime time when everyone can over self-promote and share festive updates on social media. For example, if you’re part of a restaurant then it might be an idea to post your favourite festive recipes. Another way is that gyms could share tips and information on how to keep fit and healthy over the festive period. It is a perfect time to over self-promote as you’re making it easier for customers to make a decision and you’re helping them by offering lots of information. So, it benefits both parties.
  • Do extra posts on social media to get your followers into the festive spirit, such as posting polls on Christmas topics “What is the best part about Christmas dinner?”. This should increase brand awareness as your company name will be seen regularly and will be entertaining your audience.
  • If you have the opportunity, then try and work with local businesses and charities to raise holiday spirits. It could be beneficial to work with a business that complements your company, for example a design studio like ourselves could collaborate with a print company.
  • Create a festive hashtag for twitter and Instagram that is unique, so your followers can engage with your posts. Remember to not only make it festive and fun but also relevant to your company.
  • Hold a competition for your followers to participate in. This can be done by involving products that you offer, such as the prize. A common way is by encouraging your followers to like and comment on your posts and to follow you before they can enter the competition. This will increase your followers and brand awareness.
  • Show off your holiday spirit with social media, show everyone the Christmas decorations in your office/shop or wherever you are based. Also upload media of any Christmas events that you attend throughout the build up. Anything that you can show about Christmas whether related to your business or not show it off! It is the main event of the year, everyone loves this time of the year so build up as much of a festive buzz as you can.
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During the festive period in 2017, Adobe Analytics reported that 54% of all visits to shopping sites came from smartphones and tablets

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64% of shoppers have said that they find inspiration for purchases from social media, according to Crowdtap

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45% of UK Facebook users have said that they will share on Facebook and Instagram their Christmas experiences, research from 2018

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Over the Christmas period from 1st November to 31st December Facebook sees a 26% increase in posts, research from 2018

Give your brand a sprinkle of festive spirit!

There are many other ways that you could market your brand through till Christmas. Why not create a marketing plan to make it easier for you? This way you can schedule posts and ideas. Keep it simple, it is an exciting time!

We can make it easier for you by designing you Christmas branding for your business, get in touch with us by emailing studios@emergedesign.co.uk or phoning 01952 632750.

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Why your business needs to use Instagram

Instagram is the fastest growing social network. To begin with there were only 30 million users, but now there are 800 million monthly active users! The popularity rate with the platform is increasing and as the number of users increase daily so does the level of engagement.

It is exciting, and your business needs to experience this overwhelming growth with Instagram. You don’t need a huge marketing budget, a professional photographer or a stylist to make your Instagram account successful. Providing creativity, smart images and interaction will lead to followers and loyalty. Take a look at our Instagram page at: instagram.com/emergedesignltd

 

The statistics below show why the platform is a great place to market your business or product.

There are 25 million+ business profiles on Instagram worldwide. Why would you not want your business to be part of this astonishing figure?

Emerge can help you improve your current social awareness

Get in touch with the studio to review and discuss your business page. We can also create social posts for you. Email studios@emergedesign.co.uk or phone 01952 632750.

 

View our Instagram page at: instagram.com/emergedesignltd

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Why should you spend time and money on an effective logo design?

What is a logo? It is the main part of the visual identity of a company, represented by a symbol, mark or wordmark. They help customers acknowledge and remember your business, understand what you do and what you value.

When you think of a popular brand, what is the first thing that appears in your mind? The logo? If you think about the company Google, I can guarantee you’re imagining the four colours that make up the logo. Or McDonalds, you immediately think of the large yellow ‘M’ with a red background. They are both simple logos, but a vast number of people remember them easily across the world. The most successful brands tend to be those with a memorable logo, they don’t need to be complicated.

So, how do you make a logo stand out and become memorable to customers? There are many elements to an effective logo design, such as:

  • Memorability – by ensuring that at a glimpse people can make an instant association with your brand and understand what your business is about just by glancing at your logo. If your logo isn’t memorable then it is not effective, and the chances of people recognising your brand are minimised.
  • Simplicity – the most successful brands are those that don’t have an over complicated logo, as the easier your logo is to recognise the more effective it is. Simplicity is what makes a logo versatile, memorable and recognisable. Simple but effective logos help develop customer loyalty and create brand recognition.
  • Versatility – your logo needs to stand out on everything that it is placed on, but still holding brand consistency. It should maintain the same feel whether it is printed on a banner, website or paper for example. Also, still looking effective in full colour, black and white, single colour and grayscale. If your logo only looks good in full colour then consider having it redesigned, as it won’t be as effective.
  • Appropriateness – keep your organisations core operations and values in mind when creating a logo. They don’t just represent your company but also your target audience, so your logo design must appeal to them as well. Also, consider the image you use, they need to link appropriately to what your business is about. Ensure that you don’t give too much away, for example don’t use a product that you offer as your logo, this could restrict your growth.
  • Timelessness – when creating a logo make sure that it is not going to become outdated in a short period, as redesigns for logos and branding is expensive and time consuming. If it only suits a current trend/time, then it is more than likely going to have to be redesigned if you continue to want an effective logo.

If you follow these elements to an effective logo, then you never know your brand may become one of the most memorable logo’s like the ones below.

Make your branding glow!

We can design you a dazzling logo – to view a selection of logos Emerge has created, click here.

Get in touch with the studio to discuss your logo project by emailing studios@emergedesign.co.uk or calling us on 01952 632750.

P.S. We hope you have a sparkling bonfire night!

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5 direct mail tips and mailers that we love

Direct mail is an effective way to reach out to customers, so it is important that you go that extra mile to create something extravagant and stand out from your competition.

When you mail out a direct mail piece there are a few key points to look out for and below we have outlined 5 tips to consider:


No 1

Personalise your content

Create a special design and try and understand who your customers are to help your consider the choice of words you use. When it comes to introducing your offer try and personalise it based on observable data.


No 2

Add more information

Include all the content you need for customers to make an informed decision. A few ways to accomplish this goal is by: using clear and attractive images, convey the right message by using incorporate graphics and text, include a reliable testimonial. You’re in competition with junk mail, so make sure you create something that is more appealing and engaging than an email.


No 3

Make sure you have a call-to-action

Ask your potential customer to call or visit your website. If you don’t include this then your company is just branding. Make it clear what you want from the reader by emphasising the next step to them.


No 4

Create a clear and effective headline

Encourage people to read your direct mail with creative copywriting. The headline is the most important part to the direct mail piece, as its what grabs their attention. If you don’t spend time on this then you’re minimising the chances of the rest of the mailer been read. A way to do this effectively is by putting your biggest benefit to the customer in the headline, or by an intriguing question. Making your reader feel like the message applies to them.


No 5

Create a campaign

Design a theme that will make your company memorable for new and existing customers. Your message needs to also be perceived as focused and consistent.


Now let’s look at some examples

Below are a selection of effective pieces that we think are spooooookily good.

Above is a creative Halloween gift based direct mail piece created by Horizon: horizondigitalprint.com

Above is a Domino’s direct mail piece. The layout clearly displays current offers and a food menu inside. The design is consistent with the Dominos red and blue corporate colour palette.

Virgin Mobile and Huawei teamed up to create the above folding direct mail piece to promote four new mobile phone models. The fold out design is engaging and mixes eye-catching imagery with cleary written copy.

Emerge have created this invitation pack for Nomique, that invited Buyers to a launch event. The event saw the release of a new brand and modular product range of furniture called Worksphere. Click here to view our full case study.

Here at Emerge we use this pop up direct mail piece to reach out to new customers.


Emerge can create you something Spooktacular!

We can design and dispatch your next direct mail piece. Get in touch with the studio to discuss your project by, emailing studios@emergedesign.co.uk or calling us on 01952 632750.

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Why is branding important in marketing?

Before you read on, how important do you think branding is for business?

Most people think that branding is just about the creation of a memorable logo, yet it is more than just this. Branding sums up how your company is perceived, along with many other areas to consider such as your reputation, customer service, online presence and advertising, all these elements play a role in promoting your brand.

Let’s look at some ways to why branding is important:


Branding enhances recognition

People tend to do business with organisations if they are familiar with them. If you keep up to date with your branding and if it is consistent then clients will feel more confident in using your services or products.


Trust is built with a good brand

By using promotional materials and making use of your services people will immediately feel like your company is legitimate and professional. Clients adhere to familiarity and if you’re recognised as a quality brand, then they are more likely to choose your company again.


Branding generates new customers and referrals

Word of mouth referrals can generate new customers. Consumers of both the digital and non-digital world love to share with others their positive experiences with brands, which leads to new customers. If your company has an outstanding website, then this will be spread by word of mouth.


Branding supports advertising

Advertising strategies will directly reflect the brand and if you have strong advertising then your business will stand out from the competition.


Improves employee pride and satisfaction

If employees are working for a strong branded company with a well-known positive reputation then they will feel proud to work for such a company. They will feel more engaged with the branding and business because it holds value and they will be happy that they are part of your organisation.


Branding creates consistency and clarity

When you are clear on the consistency of your branding and the values you choose to go with it, then you can create goals and promises for your employees and clients. By having clarity, you will build brand loyalty.


We hope that we have helped you to understand how important branding is for your business or organisation after reading this. For branding advice and support, contact the studio so we can collaborate – call us on 01952 632750 or email studios@emergedesign.co.uk.


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The importance of having a mobile-friendly website

Is your website mobile-friendly? Mobile technology goes without saying that it has become a vital part of our lives. We cannot live without them! Mobiles come with us wherever we go. It is the first thing we check in the morning and the last thing we use before going to sleep. When travelling, we use them to navigate a destination, when we are waiting for the bus and when we are bored on the train. We use them 24/7!

A decade ago, a mobile phone was a luxury item, but today to connect with the world and socialise with our peers we use the item like we have always had one.

With that said, if your business does not have a mobile friendly website then you may as well hand over money to your competitors. It is a huge necessity for every single business.

So why wouldn’t you have a mobile-friendly website? Here are some of the most important points about having a mobile ready website that will help your business succeed in 2018:


Better browsing experience for your visitors – The content of your website is easier to read as the text, videos and images have been made to be mobile screen. This makes your site easier to navigate for those on a mobile device.


Serve the huge mobile user market – statistics have shown that online searches are mainly used from mobile devices, by 50% of users worldwide. Another study has stated that 57% of customers don’t like to buy from websites if they have a poor mobile website. This research evidently proves that to make your business successful you need to have this facility.

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Online searches are mainly used from mobile devices by 50% of users worldwide
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57% of customers don’t buy from websites if they have a poor mobile website

Enhance SEO rankings – mobile optimized websites are SEO friendly, so the major search engines will put these websites first over desktop only websites.


Build brand reputation – allowing your visitors to experience the mobile website, it will build the company’s reputation. In reverse, you could end up losing customers to other competitors if your website doesn’t look good on a mobile device, leading to a less attractive reputation


Increases the average time on a website and speeds up the loading time – mobile friendly websites will load quicker than a website that hasn’t been adjusted to work on a mobile. If your website takes longer to load customers will give up. Customers abandon a website that takes longer than 6-10 seconds to load. But if your website loads quickly then it increases the average time of a visit on the site.

Customers abandon a website that takes longer than 6-10 seconds to load

Lowers the bounce rate – if a visitor must constantly zoom in and out to read the content then they will get frustrated and leave the website. An un-optimized website for mobiles can increase website bounce rate – a higher bounce rate will mean lower search engine rankings.


Helps brand engagement – a mobile friendly website is more engaging, customers are more likely to return if they have a good experience.


Emerge can help

If you want help with creating a mobile-friendly website, then contact us at Emerge Design. Call us on 01952 632750 or email studios@emergedesign.co.uk.

Cello Software

New online catalogue for GKN wheels

Dairy Spares Website

Clever Workspace Microsite


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We asked Nomique – Why work with Emerge?

Meet Nomique, a British designer and manufacturer of quality seating and furniture for the contract market and the creators of WORKSPHERE, a truly unique concept in workplace design. To launch and promote their new concept, they needed an intelligent, innovative partner who would work with them to truly understand their goals and come up with the ideas and tangible products that would stand out and get them noticed. They found that partner in Emerge.

Let’s go back a step – what did Nomique want to achieve?

In recent years the contract furniture market had seen significant growth in soft seating and breakout area furniture, but this had not been reflected in our sales. We wanted to find out why – and how we could improve our performance.

A solid plan – based on research

We worked on a thorough investigation into this product area to find out what the market  really wanted. The result was Worksphere, a specially developed range of furniture featuring many new designs – a challenge in itself! But the bigger challenge was how to launch and inspire the rest of the world about the new concept…

Was there a particular deadline?

We were keen to launch the product at the prestigious Clerkenwell Design Week in May – which only gave us 12 weeks to get everything ready. This would be followed by a second weeks later – and the project is still ongoing.

What was the Emerge team like to work with?

They were great: lots of proactive ideas and very responsive as the project evolved. We had about four face-to-face meetings on site as well as having regular email and telephone communication.

And what were the things they came up with?

They developed the whole Worksphere brand: they then created a new website, complete with 3D movie and other promotional materials including the invitation and presentation pack for the launch event.

The invitation was a particular focus because it needed to be far more than a simple card in an envelope: it had to be attention grabbing and memorable. Emerge explained that they’d researched how people react to direct mail and found that if they receive a thicker package in the post, they are more inclined to open and keep it.

Building on this, their concept for the pack was a ‘swatch book’ design, like fabric samples, which tied in perfectly to Worksphere being a range of customisable furniture. It was also very familiar to our target audience, i.e. the types of people who will be reselling Worksphere – distributors and dealers of furniture.

Emerge was able to offer all of the elements including design, copywriting, launch video, web development – even bringing in a specialist 3D artist. View the website at: worksphere.nomique.com

What’s been the response to the promotion?

It was undoubtedly the best product launch we have ever had and we are very optimistic about future soft seating sales growth.

We’ve been really pleased with the level of response to Worksphere, there’s been a lot of interest and sales are beginning to come in. But it’s the next 6-12 months that will really be the proof of success.

What’s your lasting impression of Emerge?

Their ability to create an overall, cohesive plan – and carry it through.

The detail in the logo design was based on cutting out sections of the letters in the name Worksphere to create a unique logotype.

Who worked on this project:

From Nomique: John Ravenhall (MD), Nigel Barker (Sales Director), Trevor Bloxham (Design Manager) and Grace Grandon (Marketing & Interiors).

From Emerge: Matthew Kent (Web & Video Designer), Harbinder Ahir (Graphic Designer) and Dom Hollins (Artworker).

What the people at Nomique say:

‘Emerge listened carefully to our requirements and understood our objectives with the Worksphere brand and then came up with a really effective launch campaign. Their communication was always clear and they were very responsive to our needs.’

Let’s work together

Contact Emerge to work on your next project – phone 01952 632750 or email studios@emergedesign.co.uk

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Emerge would like to hear from you

At Emerge, we like to approach design projects from a strategic point of view.

Starting with our interpretation of your brief and having a thorough understanding of you and your business is what sets us apart. We believe that by focusing on what makes you great, we can draw out the key messages that will underpin the work we do for you.

For example, we believe a website isn’t just an online brochure. It should be the main resource for people to discover and learn about your brand and services online.

An advertising campaign should be eye catching, but it should also have a well-executed message and a purposeful call to action to help you raise awareness and attract business.

As a team, we pride ourselves on communication and service. We are here to listen and help you with your marketing needs. All you should do is call or email and we will be there for you when you need us the most.

Please look at our services and case studies to see how Emerge can bring a real creative edge to your marketing campaigns and other day-to-day design projects.

Contact us to discuss your plans and if possible, we hope to offer no obligation quotes for any design projects you have in mind – email studios@emergedesign.co.uk or phone 01952 632750.

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Completion report design for a Business Transformation Project

Working on behalf of Proudfoot – Emerge designed a 90 page Completion Report that outlines an installation phase of a Business Transformation Project.

The document features various process flow charts and diagrams to help readers understand the proposed management operating system.

Contact Emerge to work on your next report – phone 01952 632750 or email studios@emergedesign.co.uk

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SOMPO Completion Report

SOMPO Completion Report

‘The Hub’ newsletter design for GKN Wheels & Structures

We designed a flexible newsletter template, which is simple to use and allows Emerge or GKN to run in new copy and images for each edition.

The Hub is an employee newsletter, which is distributed to around various departments and locations at GKN Wheels & Structures. Both printed and PDF issues are produced for circulation. On the back page of the PDF version is an interactive form, which allows employees to submit feedback about the current edition.

Contact Emerge to work on your next newsletter – phone 01952 632750 or email studios@emergedesign.co.uk

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GKN Wheels 'The Hub' Newsletter

Interactive PDF e-brochure for Energize STW

Emerge worked with Energize STW (Shropshire, Telford & Wrekin) to design their main ‘Actively Improving Lives 2017-2022’ strategy document, which sets out their mission, strategic priorities and ways of working with this policy until 2022.

Instead of printed copies, we provided an electronic and interactive PDF version with an enquiry form on the back page to capture details. This PDF can be uploaded to view from a website or sent attached to an email.

Throughout the document we created a set of infographics based on a selection of their strategies, facts and figures. Infographics are simple to understand and can be fun in nature. Therefore they appeal to a wider audience, which suited this type of document.

The infographics can be re-used on other material over various promotional channels.

Watch the screenshot video below to view the PDF document in action. At the end is an example of the interactive PDF form being completed ready to submit back to Energize STW by email.

Contact Emerge to create you an interactive PDF document with a GDPR compliant form – phone 01952 632750 or email studios@emergedesign.co.uk

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Illustration based print design for The Promotional Mix

The Promotional Mix work hard to come up with the best possible offering of promotional and branded merchandise and they asked Emerge to design a new set of covers for their 2018/19 promotional gift catalogue.

We responded by creating a unique illustration based cover design that focuses on a theme of ‘ideas, possibilities and creativity’.

A lot of merchandise competitors currently use promotional product imagery on catalogue covers, so the new design will make The Promotional Mix stand out from the crowd.

Contact Emerge to work up a creative design for your next project – phone 01952 632750 or email studios@emergedesign.co.uk

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New brand image & website for DGA

We worked with DGA to develop a new brand image that represented who they are – an innovative design led Architecture and Interior Design practice, that has a reputation for achieving high quality design supported by technical excellence.

Their new image and website design feels modern, minimalist and clean.

View the website here: www.dgaltd.co.uk

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Websites key to business marketing

Looking for that up-to-date gadget or that replacement part for your car? Need to upgrade your phone, or check the cinema listings?

These days you’ll jump on your computer or take out your mobile phone and see what’s on offer via the websites that come up in your Google search.

So, if you are in business and haven’t got a website for your company, why not?

And if you have got one, have you checked it’s relevant, up-to-date and works on all the latest technology?

No matter what the size of your firm, having an online presence can only boost your earning potential and promote your brand.

These days customers expect companies to have a website that they can check before they make a decision about a purchase or decide to use your services.

Before buying products the vast majority of people look for online reviews, so you can have a website with testimonials you could already be one step ahead of the game.

It also means you can be Open All Hours. The office may be shut, but people can still get in touch with you via your website. And people use the internet at all hours of the day and night.

What you need to do is check that your website is:

  • Responsive: It’s no good having a website which takes ages to load with complex graphics and difficult to navigate content. Chances are customers will get fed up and try the next option in their Google search.
  • Interactive: If a customer lands on your website and finds something they like, can they order it straight away at just the click of a button? Or can they send you a question or register an interest?
  • Informative: Does it tell your customers what they need to know about your company and all the valuable services and goods you can offer them.
  • Relevant: Do you keep your website up-to-date with all your latest products and offers. Bear in mind people’s attention spans are becoming shorter as they digest their news and information it bite-sized chunks through the likes of Twitter and Facebook, so make it attractive to look at too.

It’s also important to make sure your website is mobile-friendly.

More Google searches are made these days on phones or tablets than computers, but not all websites are mobile-friendly and some won’t display properly – again putting potential customers off and sending them to your rival’s website.

And don’t worry too much about coding or technology skills, running a website is becoming easier as the technology advances.

You can always get someone to help you such as Emerge Design. Call us at 01952 632750 or email studios@emergedesign.co.uk.

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New WordPress website for Cello Software

We created a new responsive WordPress based website for Cello Software. Aimed at education and healthcare professionals. The modern design mixes stylish imagery and informative infographics, which highlight the unique features of Cello’s business solutions.

View the website here: www.cellosoftware.co.uk

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The power of print marketing in a digital age

Video Killed the Radio Star, we were told back in the 80s.

Yet in 2018 there are more radio stations than ever before, musicians still love to make their mark on the airwaves, and DJs such as Chris Evans, Nick Grimshaw and Chris Moyles are household names.

The same goes for the digital revolution crushing the print media – it hasn’t happened and in some cases traditional print works best.

Technology has its place in modern marketing, but printed literature and display material can play a vital part in a company’s development.

This can take the form of:

  • Brochures
  • Signage
  • Office graphics
  • Business cards
  • Flyers
  • Magazines
  • Posters

Printed materials are still very much an effective way of advertising and marketing a business. They allow people to visually and physically interact with your brand, in ways that no digital offerings will ever be able to replicate.

Indeed, there is scientific evidence that suggests that content on paper affects our brains in different and more powerful ways.

Research by Temple University in the USA in suggested that print engaged viewers for more time, caused more brain activity in areas associated with value and desire, and imprinted themselves more on the long-term memory.

Items such as business cards, flyers and posters are perfect for small businesses looking to establish their brand locally, particularly if they operate in a sector where a chunk of their target audience are not active online.

In an age when digital materials can get lost in the crowd, a visually stimulating and eye-catching printed work will always stand out – particularly at exhibitions and business events.

It’s easy to scroll past all the digital adverts on your mobile, or find a different website if too many annoying pop-ups, well, pop up, while print materials are more difficult to ignore.

Not only that, printed materials have “staying power” compared to digital offerings. A brochure or magazine, for example, can be on hand for reference purposes at any time – even when their online equivalents are not available.

So why not discuss your print needs with Emerge Design, call us at 01952 632750 or email studios@emergedesign.co.uk

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Brand new approach to marketing strategy

Think of famous brands and you come up with names like Nike, Apple, McDonald’s perhaps the BBC or ITV.

When you think of each, it conjures up an image in your mind about that brand that sets them apart from others in the same field of business.

So, when it comes to drawing up a brand strategy for your business, what you are trying to do is promote the image which you want people to have of you.

It’s not just about your logo, the colours you use on your letterhead or the fonts you use across all your publications and social media.

They are all part of the whole package you need to think about when you are creating your brand strategy to establish your business’s identity.

It is all about the image you are creating in your customer’s mind when they consider buying or using your products or services.

Think about the differing expectations you would have if you were doing your supermarket shop in Lidl, Aldi, Tesco, Sainsbury’s or Waitrose.

Each has cultivated its brand strategy to appeal to different sectors of the population, and each has a readily identifiable image which people could sum up in a couple of words.

The success of your brand depends on what the consumers think so you need to develop a strategy to enhance their perceptions.

You also need to think of consistency so that when people use your products or services, their expectations are met and they don’t get confused.

Ultimately you are creating a ‘personality’ for your brand which people will be able to relate to. Consider the difference between the BBC and ITV offering coverage of a big football match.

Each will be showing exactly the same images, but the package around them is different, and that is why people will choose to watch one over the other.

So, there are a lot of elements that to go into making up a brand, which includes your logo, packaging, promotional material online and in print as you develop your strategy to enhance the essence of what you represent as a business or organisation.

You’ll need to do some research and possibly get help to develop your brand strategy to define who you are, communicate what you do and help you stand out from the crowd.

 Email studios@emergedesign.co.uk or call 01952 632750 to see how we can help you.

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Five tips for better business marketing in 2018

We live in a dynamic and ever-changing world, and the pace of that change is accelerating every year with the advent of new technologies and platforms.

This means the marketplace has undergone fundamental change, and firms need to adapt to take advantage.

You have the internet, Google, Facebook, Twitter, Instagram, YouTube, LinkedIn, WhatsApp and Messenger to name but a few of the multitude of platforms available from a quick glance at my phone.

Is it time for you to embrace technology to help deliver a cohesive, coordinated and targeted marketing programme for your business?

Here’s five areas you could consider…


Tip 1

Do you still rely on print and the post to get your message across?

There are alternative ways to communicate with your audience and at the same time collect valuable data for your business.

This could come in the form of an e-brochure, e-invite and e-subscription form. And the response can be almost instantaneous so you can see the benefits.


Tip 2

How’s your website looking?

Website design and interaction is another area which is advancing rapidly. And it is another great tool to reach out to your audience and capture a new market.

Have you checked that your website is compatible with the latest technologies? When was the last time you tried it on your mobile phone – that’s the place where more and more people look at websites. If yours doesn’t load easily on a mobile device, the customer can easily get fed up and move on to the next one. Google is putting more emphasis on its search engine for websites that have included a mobile responsive design. Check your current website here: search.google.com/test/mobile-friendly


Tip 3

What does your current logo say about your business?

Was it designed years ago? It might look fine on the side of your building, but perhaps is not so suitable for the multi-verse in the 21st century.

A logo has to work across different many print formats, on digital channels, on work clothing, on the side of vehicles and on-line.

In the past couple of years, famous brands such as Calvin Klein, Kodak, NatWest, BBC Three and Mastercard have all realised their logos needed updating, and even Google keeps reinventing itself.


Tip 4

Do people know what you do?

How about a new brochure, flyer or direct message to help promote your products or ideas, and impress your potential customers?

Using exciting print material, or designing interesting direct mail pieces that make people sit up and take notice of your company/service can help get your message out there in a memorable way.


Tip 5

Are your marketing databases compliant with the new data protection legislation?

EU’s new General Data Protection Regulation (GDPR) comes into force on May 25 with implications for most businesses.

With less than four months to go before the implementation date, do you know how you intend to communicate your approach to data protection and reassure your own customers about GDPR?

It’s time to come up with a strategy so you can take ownership of the issue with a positive outcome for both yourselves and your clients.


…Emerge can help

As a business, you might not have had time to take a moment to think about whether you are up to date with how all the advances in technology can help you market your brand or product.

Well, Emerge Design can help you and maybe take a bit of weight off your shoulders!

Email matt@emergedesign.co.uk or call 01952 632750 and we can have a chat!


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Happy Valentine’s wishes

“Love doesn’t make the world go round. Love is what makes the ride worthwhile.” – Franklin P. Jones, Engineer. Happy Valentine’s wishes from the team at Emerge xXx
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E-solutions brochure concepts

E-solutions needed ideas for their new client brochure. We responded with a creative design that made use of large scaled project imagery with chunky headings for impact. We also added an electrical style line element and icons to decorate text based pages.

If you are looking for a creative approach to your brochure, contact harbinder@emergedesign.co.uk

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E-solutions brochure concepts

E-solutions brochure concepts

E-solutions brochure concepts

E-solutions brochure concepts

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