‘The Hub’ newsletter design for GKN Wheels & Structures

We designed a flexible newsletter template, which is simple to use and allows Emerge or GKN to run in new copy and images for each edition.

The Hub is an employee newsletter, which is distributed to around various departments and locations at GKN Wheels & Structures. Both printed and PDF issues are produced for circulation. On the back page of the PDF version is an interactive form, which allows employees to submit feedback about the current edition.

Contact Emerge to work on your next newsletter – phone 01952 632750 or email [email protected]

Back to all case studies

GKN Wheels 'The Hub' Newsletter

Send this post to a colleague or share on social media:

Interactive PDF e-brochure for Energize STW

Emerge worked with Energize STW (Shropshire, Telford & Wrekin) to design their main ‘Actively Improving Lives 2017-2022’ strategy document, which sets out their mission, strategic priorities and ways of working with this policy until 2022.

Instead of printed copies, we provided an electronic and interactive PDF version with an enquiry form on the back page to capture details. This PDF can be uploaded to view from a website or sent attached to an email.

Throughout the document we created a set of infographics based on a selection of their strategies, facts and figures. Infographics are simple to understand and can be fun in nature. Therefore they appeal to a wider audience, which suited this type of document.

The infographics can be re-used on other material over various promotional channels.

Watch the screenshot video below to view the PDF document in action. At the end is an example of the interactive PDF form being completed ready to submit back to Energize STW by email.

Contact Emerge to create you an interactive PDF document with a GDPR compliant form – phone 01952 632750 or email [email protected]

Back to all case studies

Send this post to a colleague or share on social media:

Illustration based print design for The Promotional Mix

The Promotional Mix work hard to come up with the best possible offering of promotional and branded merchandise and they asked Emerge to design a new set of covers for their 2018/19 promotional gift catalogue.

We responded by creating a unique illustration based cover design that focuses on a theme of ‘ideas, possibilities and creativity’.

A lot of merchandise competitors currently use promotional product imagery on catalogue covers, so the new design will make The Promotional Mix stand out from the crowd.

Contact Emerge to work up a creative design for your next project – phone 01952 632750 or email [email protected]

Back to all case studies

Send this post to a colleague or share on social media:

New brand image & website for DGA

We worked with DGA to develop a new brand image that represented who they are – an innovative design led Architecture and Interior Design practice, that has a reputation for achieving high quality design supported by technical excellence.

Their new image and website design feels modern, minimalist and clean.

View the website here: www.dgaltd.co.uk

Back to all case studies

Send this post to a colleague or share on social media:

Websites key to business marketing

Looking for that up-to-date gadget or that replacement part for your car? Need to upgrade your phone, or check the cinema listings?

These days you’ll jump on your computer or take out your mobile phone and see what’s on offer via the websites that come up in your Google search.

So, if you are in business and haven’t got a website for your company, why not?

And if you have got one, have you checked it’s relevant, up-to-date and works on all the latest technology?

No matter what the size of your firm, having an online presence can only boost your earning potential and promote your brand.

These days customers expect companies to have a website that they can check before they make a decision about a purchase or decide to use your services.

Before buying products the vast majority of people look for online reviews, so you can have a website with testimonials you could already be one step ahead of the game.

It also means you can be Open All Hours. The office may be shut, but people can still get in touch with you via your website. And people use the internet at all hours of the day and night.

What you need to do is check that your website is:

  • Responsive: It’s no good having a website which takes ages to load with complex graphics and difficult to navigate content. Chances are customers will get fed up and try the next option in their Google search.
  • Interactive: If a customer lands on your website and finds something they like, can they order it straight away at just the click of a button? Or can they send you a question or register an interest?
  • Informative: Does it tell your customers what they need to know about your company and all the valuable services and goods you can offer them.
  • Relevant: Do you keep your website up-to-date with all your latest products and offers. Bear in mind people’s attention spans are becoming shorter as they digest their news and information it bite-sized chunks through the likes of Twitter and Facebook, so make it attractive to look at too.

It’s also important to make sure your website is mobile-friendly.

More Google searches are made these days on phones or tablets than computers, but not all websites are mobile-friendly and some won’t display properly – again putting potential customers off and sending them to your rival’s website.

And don’t worry too much about coding or technology skills, running a website is becoming easier as the technology advances.

You can always get someone to help you such as Emerge Design. Call us at 01952 632750 or email [email protected].

Back to all blog posts
Send this post to a colleague or share on social media:

New WordPress website for Cello Software

We created a new responsive WordPress based website for Cello Software. Aimed at education and healthcare professionals. The modern design mixes stylish imagery and informative infographics, which highlight the unique features of Cello’s business solutions.

View the website here: www.cellosoftware.co.uk

Back to all case studies

Send this post to a colleague or share on social media:

The power of print marketing in a digital age

Video Killed the Radio Star, we were told back in the 80s.

Yet in 2018 there are more radio stations than ever before, musicians still love to make their mark on the airwaves, and DJs such as Chris Evans, Nick Grimshaw and Chris Moyles are household names.

The same goes for the digital revolution crushing the print media – it hasn’t happened and in some cases traditional print works best.

Technology has its place in modern marketing, but printed literature and display material can play a vital part in a company’s development.

This can take the form of:

  • Brochures
  • Signage
  • Office graphics
  • Business cards
  • Flyers
  • Magazines
  • Posters

Printed materials are still very much an effective way of advertising and marketing a business. They allow people to visually and physically interact with your brand, in ways that no digital offerings will ever be able to replicate.

Indeed, there is scientific evidence that suggests that content on paper affects our brains in different and more powerful ways.

Research by Temple University in the USA in suggested that print engaged viewers for more time, caused more brain activity in areas associated with value and desire, and imprinted themselves more on the long-term memory.

Items such as business cards, flyers and posters are perfect for small businesses looking to establish their brand locally, particularly if they operate in a sector where a chunk of their target audience are not active online.

In an age when digital materials can get lost in the crowd, a visually stimulating and eye-catching printed work will always stand out – particularly at exhibitions and business events.

It’s easy to scroll past all the digital adverts on your mobile, or find a different website if too many annoying pop-ups, well, pop up, while print materials are more difficult to ignore.

Not only that, printed materials have “staying power” compared to digital offerings. A brochure or magazine, for example, can be on hand for reference purposes at any time – even when their online equivalents are not available.

So why not discuss your print needs with Emerge Design, call us at 01952 632750 or email [email protected]emergedesign.co.uk

Back to all blog posts
Send this post to a colleague or share on social media:

Brand new approach to marketing strategy

Think of famous brands and you come up with names like Nike, Apple, McDonald’s perhaps the BBC or ITV.

When you think of each, it conjures up an image in your mind about that brand that sets them apart from others in the same field of business.

So, when it comes to drawing up a brand strategy for your business, what you are trying to do is promote the image which you want people to have of you.

It’s not just about your logo, the colours you use on your letterhead or the fonts you use across all your publications and social media.

They are all part of the whole package you need to think about when you are creating your brand strategy to establish your business’s identity.

It is all about the image you are creating in your customer’s mind when they consider buying or using your products or services.

Think about the differing expectations you would have if you were doing your supermarket shop in Lidl, Aldi, Tesco, Sainsbury’s or Waitrose.

Each has cultivated its brand strategy to appeal to different sectors of the population, and each has a readily identifiable image which people could sum up in a couple of words.

The success of your brand depends on what the consumers think so you need to develop a strategy to enhance their perceptions.

You also need to think of consistency so that when people use your products or services, their expectations are met and they don’t get confused.

Ultimately you are creating a ‘personality’ for your brand which people will be able to relate to. Consider the difference between the BBC and ITV offering coverage of a big football match.

Each will be showing exactly the same images, but the package around them is different, and that is why people will choose to watch one over the other.

So, there are a lot of elements that to go into making up a brand, which includes your logo, packaging, promotional material online and in print as you develop your strategy to enhance the essence of what you represent as a business or organisation.

You’ll need to do some research and possibly get help to develop your brand strategy to define who you are, communicate what you do and help you stand out from the crowd.

 Email [email protected] or call 01952 632750 to see how we can help you.

Back to all blog posts
Send this post to a colleague or share on social media:

Five tips for better business marketing in 2018

We live in a dynamic and ever-changing world, and the pace of that change is accelerating every year with the advent of new technologies and platforms.

This means the marketplace has undergone fundamental change, and firms need to adapt to take advantage.

You have the internet, Google, Facebook, Twitter, Instagram, YouTube, LinkedIn, WhatsApp and Messenger to name but a few of the multitude of platforms available from a quick glance at my phone.

Is it time for you to embrace technology to help deliver a cohesive, coordinated and targeted marketing programme for your business?

Here’s five areas you could consider…

Tip 1

Do you still rely on print and the post to get your message across?

There are alternative ways to communicate with your audience and at the same time collect valuable data for your business.

This could come in the form of an e-brochure, e-invite and e-subscription form. And the response can be almost instantaneous so you can see the benefits.

Tip 2

How’s your website looking?

Website design and interaction is another area which is advancing rapidly. And it is another great tool to reach out to your audience and capture a new market.

Have you checked that your website is compatible with the latest technologies? When was the last time you tried it on your mobile phone – that’s the place where more and more people look at websites. If yours doesn’t load easily on a mobile device, the customer can easily get fed up and move on to the next one. Google is putting more emphasis on its search engine for websites that have included a mobile responsive design. Check your current website here: search.google.com/test/mobile-friendly

Tip 3

What does your current logo say about your business?

Was it designed years ago? It might look fine on the side of your building, but perhaps is not so suitable for the multi-verse in the 21st century.

A logo has to work across different many print formats, on digital channels, on work clothing, on the side of vehicles and on-line.

In the past couple of years, famous brands such as Calvin Klein, Kodak, NatWest, BBC Three and Mastercard have all realised their logos needed updating, and even Google keeps reinventing itself.

Tip 4

Do people know what you do?

How about a new brochure, flyer or direct message to help promote your products or ideas, and impress your potential customers?

Using exciting print material, or designing interesting direct mail pieces that make people sit up and take notice of your company/service can help get your message out there in a memorable way.

Tip 5

Are your marketing databases compliant with the new data protection legislation?

EU’s new General Data Protection Regulation (GDPR) comes into force on May 25 with implications for most businesses.

With less than four months to go before the implementation date, do you know how you intend to communicate your approach to data protection and reassure your own customers about GDPR?

It’s time to come up with a strategy so you can take ownership of the issue with a positive outcome for both yourselves and your clients.

…Emerge can help

As a business, you might not have had time to take a moment to think about whether you are up to date with how all the advances in technology can help you market your brand or product.

Well, Emerge Design can help you and maybe take a bit of weight off your shoulders!

Email [email protected] or call 01952 632750 and we can have a chat!

Back to all blog posts
Send this post to a colleague or share on social media:

Happy Valentine’s wishes

“Love doesn’t make the world go round. Love is what makes the ride worthwhile.” – Franklin P. Jones, Engineer. Happy Valentine’s wishes from the team at Emerge xXx
Back to all blog posts
Send this post to a colleague or share on social media:

E-solutions brochure concepts

E-solutions needed ideas for their new client brochure. We responded with a creative design that made use of large scaled project imagery with chunky headings for impact. We also added an electrical style line element and icons to decorate text based pages.

If you are looking for a creative approach to your brochure, contact [email protected]

Back to all case studies

E-solutions brochure concepts

E-solutions brochure concepts

E-solutions brochure concepts

E-solutions brochure concepts

Send this post to a colleague or share on social media:

Season’s greetings from Emerge

Wishing you good times, good cheer and a happy, healthy and prosperous New Year.

The studio will be closed from Friday 22nd December until Tuesday 2nd January 2018.

Back to all blog posts
Send this post to a colleague or share on social media:

What Goes On Tour – Responsive Website Design

The What Goes On Tour website enables people inside and outside of the music industry to find and hire anything for their musical, gig and tour needs.

Bands, singers, songwriters, dancers, instrument players, PA systems for hire and van drivers can register to list their services, be discovered and contacted for work.

Our responsive website design reshapes to fit well on all devices from mobiles to tablets, to laptops and desktops, including touch screens at venues, bars and pubs.

Back to all case studies

Send this post to a colleague or share on social media:

Ludlow Assembly Rooms Film Guide Designs

Ludlow Assembly Rooms asked for some design ideas for a set of regular film and event guides they produce and send out as part of a direct mail campaign. Our designs used a clever mix of typography and images.

Their vision is to be a leading rural arts, entertainment and community centre, renowned for its diverse and stimulating programme, friendly atmosphere and accessibility to all. The building is very popular and well used, with an estimated footfall of 200,000 per year.

Back to all case studies

Send this post to a colleague or share on social media:

TCAT & NTC Rebrand Concept

We were approached by TCAT and NTC to submit some ideas for their new organisation logo that combines the best of both institutes. They are now to be known as ‘Telford College’. We created a two brand concepts which included a logo and how this works in the form of a pull up and leaflet.

Back to all case studies

Telford College

Telford College

Telford College

Send this post to a colleague or share on social media:

Prospectus design concepts for South Staffordshire College

Emerge was invited to pitch to redesign the prospectus. Our pitch was based on driving prospective learners from a printed document to the website and on to application. We showed how this would work as a mix of printed and an online web-based mobile-friendly application.

South Staffordshire College also asked us to provide a solution for how they could provide prospective learners with a simple and effective route to engage with their college. Leading learners to select which subject they would like to study. We responded visually by representing various course options and progression leading to employment through an infographic timeline map design based on a previous students life and experience.

Back to all case studies

Send this post to a colleague or share on social media: