We asked Nomique – Why work with Emerge?

Meet Nomique, a British designer and manufacturer of quality seating and furniture for the contract market and the creators of WORKSPHERE, a truly unique concept in workplace design. To launch and promote their new concept, they needed an intelligent, innovative partner who would work with them to truly understand their goals and come up with the ideas and tangible products that would stand out and get them noticed. They found that partner in Emerge.

Let’s go back a step – what did Nomique want to achieve?

In recent years the contract furniture market had seen significant growth in soft seating and breakout area furniture, but this had not been reflected in our sales. We wanted to find out why – and how we could improve our performance.

A solid plan – based on research

We worked on a thorough investigation into this product area to find out what the market  really wanted. The result was Worksphere, a specially developed range of furniture featuring many new designs – a challenge in itself! But the bigger challenge was how to launch and inspire the rest of the world about the new concept…

Was there a particular deadline?

We were keen to launch the product at the prestigious Clerkenwell Design Week in May – which only gave us 12 weeks to get everything ready. This would be followed by a second weeks later – and the project is still ongoing.

What was the Emerge team like to work with?

They were great: lots of proactive ideas and very responsive as the project evolved. We had about four face-to-face meetings on site as well as having regular email and telephone communication.

And what were the things they came up with?

They developed the whole Worksphere brand: they then created a new website, complete with 3D movie and other promotional materials including the invitation and presentation pack for the launch event.

The invitation was a particular focus because it needed to be far more than a simple card in an envelope: it had to be attention grabbing and memorable. Emerge explained that they’d researched how people react to direct mail and found that if they receive a thicker package in the post, they are more inclined to open and keep it.

Building on this, their concept for the pack was a ‘swatch book’ design, like fabric samples, which tied in perfectly to Worksphere being a range of customisable furniture. It was also very familiar to our target audience, i.e. the types of people who will be reselling Worksphere – distributors and dealers of furniture.

Emerge was able to offer all of the elements including design, copywriting, launch video, web development – even bringing in a specialist 3D artist. View the website at: worksphere.nomique.com

What’s been the response to the promotion?

It was undoubtedly the best product launch we have ever had and we are very optimistic about future soft seating sales growth.

We’ve been really pleased with the level of response to Worksphere, there’s been a lot of interest and sales are beginning to come in. But it’s the next 6-12 months that will really be the proof of success.

What’s your lasting impression of Emerge?

Their ability to create an overall, cohesive plan – and carry it through.

The detail in the logo design was based on cutting out sections of the letters in the name Worksphere to create a unique logotype.

Who worked on this project:

From Nomique: John Ravenhall (MD), Nigel Barker (Sales Director), Trevor Bloxham (Design Manager) and Grace Grandon (Marketing & Interiors).

From Emerge: Matthew Kent (Web & Video Designer), Harbinder Ahir (Graphic Designer) and Dom Hollins (Artworker).

What the people at Nomique say:

‘Emerge listened carefully to our requirements and understood our objectives with the Worksphere brand and then came up with a really effective launch campaign. Their communication was always clear and they were very responsive to our needs.’

Let’s work together

Contact Emerge to work on your next project – phone 01952 632750 or email studios@emergedesign.co.uk

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Advert design

Modern branding material for a traditional grammar school

Haberdashers’ Adams reinvigorated their brand with a new name and a fresh look at the beginning of 2018.

Previously known as Adams’ Grammar, they are still a selective state grammar school for day pupils and boarders with a thriving sixth form.

Haberdashers’ Adams is proud of its ‘traditional values’ and ‘modern approach’ and these messages have become the foundation of their updated branding and communication material.

Throughout 2018 and into 2019 Emerge have worked with the marketing team on various projects including refreshing the main and sixth form prospectuses, producing new event displays, printed and social adverts and billboard posters.

View a selection of the recent material we’ve produced below and contact us if you would like to work with Emerge on your next set of marketing collateral.

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Magazine cover design

Using infographic design to promote Telford as a destination of future investment

Did you know that Telford is the birthplace of industry and that it is the fastest growing town in the West Midlands?

Nor did we… until we worked with Telford & Wrekin Council to design a promotional cover for the Midland Business Insider magazine.

The cover and advert was created in the style of a ‘Barn Door’ format. Meaning that the cover opened to reveal key messages inside and on the back. Emerge developed an infographic based concept to display all the information.

The campaign brief highlights Telford as a destination of growth, with the aim to attract further business investment into Telford.

View the mock ups of our final design below and contact us if you would like Emerge to create something special for your next advertising campaign.

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DK exhibitions logo

DK Exhibitions logo and apparel design

Emerge worked with DK Exhibitions to design a new logo as part of a branding refresh project.

The design is based on using ‘negative space’ to depict the letters D and K.

We also provided a set of logo guidelines and concept ideas for the teams work wear.

The next stage in the branding process will be to update their website and vehicle graphics.

DK exhibitions logo colourways

DK exhibitions logo guidelines

DK exhibitions t-shirt

DK exhibitions hoodie

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Barrier design

Festive posters and barrier branding for Discover Telford

Crowd and safety barriers don’t have to be plain and functional. Why not ask Emerge for a set of branded barrier covers? They are a great way to get your brand visible at festivals, sports events, concerts, processions and many other public events.

Emerge produced a series of barrier and poster designs that featured festive messages and imagery. The material was used at the Telford European Christmas Market and other local tourist attractions.

We worked with Discover Telford, who are part of the Telford & Wrekin Council, our brief was to keep the artwork consistent with other material created by Discover Telford.

Look at the designs below and contact us if you need something for your business or organisation?

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SOMPO Completion Report

Report design for a Business Transformation Project

Working on behalf of Proudfoot – Emerge designed a 90 page Completion Report that outlines an installation phase of a Business Transformation Project.

The document features various process flow charts and diagrams to help readers understand the proposed management operating system.

Contact Emerge to work on your next report – phone 01952 632750 or email studios@emergedesign.co.uk

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SOMPO Completion Report

SOMPO Completion Report

GKN Wheels 'The Hub' Newsletter

‘The Hub’ newsletter design for GKN Wheels & Structures

We designed a flexible newsletter template, which is simple to use and allows Emerge or GKN to run in new copy and images for each edition.

The Hub is an employee newsletter, which is distributed to around various departments and locations at GKN Wheels & Structures. Both printed and PDF issues are produced for circulation. On the back page of the PDF version is an interactive form, which allows employees to submit feedback about the current edition.

Contact Emerge to work on your next newsletter – phone 01952 632750 or email studios@emergedesign.co.uk

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GKN Wheels 'The Hub' Newsletter

Interactive PDF e-brochure for Energize STW

Interactive PDF e-brochure for Energize STW

Emerge worked with Energize STW (Shropshire, Telford & Wrekin) to design their main ‘Actively Improving Lives 2017-2022’ strategy document, which sets out their mission, strategic priorities and ways of working with this policy until 2022.

Instead of printed copies, we provided an electronic and interactive PDF version with an enquiry form on the back page to capture details. This PDF can be uploaded to view from a website or sent attached to an email.

Throughout the document we created a set of infographics based on a selection of their strategies, facts and figures. Infographics are simple to understand and can be fun in nature. Therefore they appeal to a wider audience, which suited this type of document.

The infographics can be re-used on other material over various promotional channels.

Watch the screenshot video below to view the PDF document in action. At the end is an example of the interactive PDF form being completed ready to submit back to Energize STW by email.

Contact Emerge to create you an interactive PDF document with a GDPR compliant form – phone 01952 632750 or email studios@emergedesign.co.uk

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Illustration based print design for The Promotional Mix

Illustration based print design for The Promotional Mix

The Promotional Mix work hard to come up with the best possible offering of promotional and branded merchandise and they asked Emerge to design a new set of covers for their 2018/19 promotional gift catalogue.

We responded by creating a unique illustration based cover design that focuses on a theme of ‘ideas, possibilities and creativity’.

A lot of merchandise competitors currently use promotional product imagery on catalogue covers, so the new design will make The Promotional Mix stand out from the crowd.

Contact Emerge to work up a creative design for your next project – phone 01952 632750 or email studios@emergedesign.co.uk

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New brand image & website for DGA

We worked with DGA to develop a new brand image that represented who they are – an innovative design led Architecture and Interior Design practice, that has a reputation for achieving high quality design supported by technical excellence.

Their new image and website design feels modern, minimalist and clean.

View the website here: www.dgaltd.co.uk

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Cello Software

New WordPress website for Cello Software

We created a new responsive WordPress based website for Cello Software. Aimed at education and healthcare professionals. The modern design mixes stylish imagery and informative infographics, which highlight the unique features of Cello’s business solutions.

View the website here: www.cellosoftware.co.uk

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E-solutions brochure concepts

E-solutions brochure concepts

E-solutions needed ideas for their new client brochure. We responded with a creative design that made use of large scaled project imagery with chunky headings for impact. We also added an electrical style line element and icons to decorate text based pages.

If you are looking for a creative approach to your brochure, contact harbinder@emergedesign.co.uk

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E-solutions brochure concepts

E-solutions brochure concepts

E-solutions brochure concepts

E-solutions brochure concepts

What Goes On Tour – Responsive Website Design

The What Goes On Tour website enables people inside and outside of the music industry to find and hire anything for their musical, gig and tour needs.

Bands, singers, songwriters, dancers, instrument players, PA systems for hire and van drivers can register to list their services, be discovered and contacted for work.

Our responsive website design reshapes to fit well on all devices from mobiles to tablets, to laptops and desktops, including touch screens at venues, bars and pubs.

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Ludlow Assembly Rooms

Ludlow Assembly Rooms Film Guide Designs

Ludlow Assembly Rooms asked for some design ideas for a set of regular film and event guides they produce and send out as part of a direct mail campaign. Our designs used a clever mix of typography and images.

Their vision is to be a leading rural arts, entertainment and community centre, renowned for its diverse and stimulating programme, friendly atmosphere and accessibility to all. The building is very popular and well used, with an estimated footfall of 200,000 per year.

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Telford College

TCAT & NTC Rebrand Concept

We were approached by TCAT and NTC to submit some ideas for their new organisation logo that combines the best of both institutes. They are now to be known as ‘Telford College’. We created a two brand concepts which included a logo and how this works in the form of a pull up and leaflet.

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Telford College

Telford College

Telford College

Prospectus design concepts for South Staffordshire College

Emerge was invited to pitch to redesign the prospectus. Our pitch was based on driving prospective learners from a printed document to the website and on to application. We showed how this would work as a mix of printed and an online web-based mobile-friendly application.

South Staffordshire College also asked us to provide a solution for how they could provide prospective learners with a simple and effective route to engage with their college. Leading learners to select which subject they would like to study. We responded visually by representing various course options and progression leading to employment through an infographic timeline map design based on a previous students life and experience.

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Promotional sticker for an OF&G-supported campaign

Emerge designed a promotional sticker to raise the awareness of an OF&G-supported campaign. #FeedYourHappy encourages consumers to eat more organic food and could help the UK organic market achieve a 10% share of the country’s food and drink markets by 2027.

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Website updates for New Chapters Fostercare

The updates to New Chapters Fostercare website included a revised home page, menu structure and a team page that follows their ‘Meet The New Chapters Family’ campaign.

View online at www.newchaptersfostercare.co.uk

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Unilabel logo design

Emerge worked with Maxpack to design a logo for a new range of products.

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ABB Exhibition Stand Design & Build

Emerge worked with ABB’s Turbocharing business to design and build a modular exhibition stand that could be used over the next 5 years.

The visuals and images show the configuration used at the IMPA Exhibition at the QEII Centre in London.

The modular design accommodated a bar area with seating and a touch screen kiosk that displayed an interactive demo and a competition based contact form.

If you are looking for a quality, lightweight, flexible and modular stand for your next exhibition, contact matt@emergedesign.co.uk

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