Advertising is everywhere these days. It’s on the television, on your phone, in newspapers and magazines, on billboards, on websites, in your emails and all the Twitter, Facebook and other social media posts you see. So, stop for a minute and consider, how do you promote your business? And how do you make it stand out in a crowded market? You also need to consider which is the best medium to advertise your business in, with print and digital both having advantages and disadvantages. Print advertising is seen as traditional, and in some ways old-fashioned, but its longevity is a testament to the fact that it still works, even in a digital world. It can take the form of:

  • Newspaper and magazine adverts
  • Billboards
  • Flyers
  • Posters
  • Brochures

These forms of advertising are highly visible (think billboards) and can be targeted to specific areas through mediums like local newspapers and flyers & posters which can be distributed around local buildings. And they provide a lasting visual record of what you are trying to say which has some degree of permanence as a printed product has a longer shelf life than a pop up on a website, which is easier to ignore. But while printed advertisements have these advantages, there are plenty of others when it comes to getting your presence noticed online. This can take the form of:

  • Targeted e-mail campaigns
  • Promoted tweets or Facebook posts
  • Web banners
  • Having a website presence
  • Blogs

There are many others, and with an increasing percentage of the population going online via their mobile phones, tablets and personal computers, digital advertising is certainly an option to be considered. A digital advert also can be seen anywhere in the world – you are not restricting your appeal to a specific area or region. And if you can make your advert interactive, you could get an instant response. Whether you chose print, digital or a mixture of the two, you need to make sure your advert is easy to read, attractive and gets your message across to promote your business or brand.   If you want help with your advertising, whichever format you chose, why not call in the experts at Emerge Design? Call us at 01952 632750 or email [email protected].

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