Have you ever thought about how visitors to your website rate their user experience?

It is important that your clients engage with the content on your website. How pleasing and easy your website is to use and navigate will determine the overall level of user experience. It is important that all design features create a positive interaction and experience. The higher the user experience, the lower the bounce rate should be. Below are some tips for improving the user experience.

Optimize your page speed

  • When pages load slowly it interrupts the user experience and increases your website bounce rate
  • Users expect to access information on all devices
  • Google offers information about your page speed. It will also offer suggestions for improving load time- for mobiles and desktop
  • A way to improve your page speed is by compressing images before uploading them to your website
  • Image file size is a cause for slow page speed

Use white space

  • White space gives off a professional website design, making it feel modern, fresh and open
  • Improves readability, giving a better user experience
  • Drives attention to the most important elements without distraction
  • White space creates a cleaner image. Google has found that it only takes 50 milliseconds for a website visitor to form an opinion, so it is important that your page looks clear and attractive

Appealing call to actions

  • When a visitor is reading through your content they follow visual cues, so a strong attractive call to action is important
  • An action word will make it easier for your users to navigate through your site and find exactly what they want

Use bullet points to segment key information

  • By segmenting information using bullet points it will enable the user to clearly see the important points and will make the information easier to read

Use images correctly and appropriately

  • Ensure that the images you use are of high quality and are appropriate for your brand
  • Try not to use stock images as visitors will most likely be able to notice that you haven’t taken or created them. This can affect their trust in your business and their perception in your level of uniqueness
  • Have a strategic plan, by placing images with the correct content to support what you are trying to show


  • Ensure that the headline sizes, fonts, colouring, button styles, images and spacing are all kept within the brand guidelines. This emphasises that you are a consistent corporate company
  • It is important that each web page makes the visitor feel like they are still on the same website. This will enhance the visitors’ trust in your brand

Be mobile friendly & responsive

  • It is vital that your website is mobile friendly and responsive, as many people access the internet via mobile phones. It is important that your web pages render well on a variety of devices, window and screen sizes

Social media links

  • By placing links to your social media accounts in a visible place on your website it will encourage users to keep navigating the journey of your business through your other platforms

How can we help you?

We hope these tips have given you some idea of how you can improve the user experience for your website visitors. If you need any help with improving your user experience, then why not contact Emerge? Chat with us or email us at [email protected] or phone 01952 632750.

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