ABB and Alexander Proudfoot are working together to develop a resource planning tool. The collaborative project is called ‘LEAP’ and the strapline is ‘Resource Effectiveness’.

Leap stands for:
L = leadership
E = excellence
A = and
P = productivity

Emerge worked alongside both companies to design a new logo for Alexander Proudfoot, which enabled the ABB logo to maintain its own identity.

If you require a logo design, get in touch by calling Harbinder on 01952 632750 or emailing [email protected]

Back to all case studies
Send this post to a colleague or share on social media: