We recently worked with New Chapters Fostercare on a carer recruitment campaign by inviting people interested in fostering to ‘speak to an expert’, whether it be one of the directors or current carer.
Due to the nature of foster care, it isn’t as simple as a sales person plugging away on the phone. The recruitment process for carers can be a long journey and involves detailed training. Brand visibility through local papers, website optimisation and social media can play a key part in raising the profile of a company.
Emerge designed a new emblem to be used across all New Chapters promotional material complementing their colourful brand identity. We also developed a series of inspirational key messages to encourage potential foster carers to join the New Chapters family.
The advertising campaign included topics such as:
Campaign research; demographics, tone and voice
Copywriting and article development
‘Join the New Chapters Family’ emblem design
Social media cards
Google Anayltics to monitor website and social media visitor statistics
If you are looking to improve your advertising or need advice on setting up a new campaign – contact Matt by emailing firstname.lastname@example.org or call the studio on 01952 632750.