Client Success Story: Inspirational Online Flipbook

Making telford a world of opportunity.

We were approached by Telford & Wrekin Council to design an interactive online PDF that showcases Telford as a hotspot of career opportunity. Capturing the imagination, we produced a highly engaging flipbook that drives traffic, engages and inspires. 

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Inspirational & engaging design...

Explore the flipbook here
RESULT ORIENTED DESIGN

Keeping the client’s target audience at the forefront of our minds throughout the design process, we incorporated elements we knew would engage younger audiences. 

STUNNING LAYOUT

Reimagining the industrial landscape of Telford and presenting as a dynamic place of Career opportunity, we focused on captivating graphics and animation.

TOP NOTCH SERVICE

Liaising with numerous stakeholders and making several alterations to content wasn’t a problem for us, we delivered on time and with impressive results. 


The Process

The Brief

One of our designers met with client and assimilated the brief understanding exactly what Telford & Wrekin Council wanted to achieve. 

Creative Solutions

Emerge’s creative talents began to conceptualise how best to engage the target audience through an array of animations and graphics.

Finesse

Showcasing various concepts to the client, adjustments were made to the page flow and content elements.

Test. Test. Test

Once the final look had been agreed we began robustly testing the online flipbook and made optimisations to it’s online performance. 

Happy Client

Submitting the final flipbook before the deadline in plenty of time ahead of the project launch, we had another happy client!


the result

“We’ve used Emerge design for lots of projects in the past but this was the first time that we’d used them for an online page turner. Following a meeting with the team to discuss our requirements we felt confident that Emerge would be able to deliver what we required.

Due to many parties being involved and feeding into this document, we explained that there could be lots of changes along the way, Emerge took this all on board and also made suggestions on approaches they felt could work for us and were very patient whilst we went through approvals our end.

Although this project took longer than first anticipated (due to delays or end) this was never a concern to Emerge, something that has been an issue with other agencies in the past. Overall we are very happy with the results and wouldn’t hesitate to use Emerge Design again, no job is a problem and the fast turnaround is always A+.

Marketing Officer – Telford & Wrekin Council

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client stories

Happy Birthday to Us! 14 Years of Growing Businesses Through Creativity

Happy Birthday to Us!

14 years of growing businesses through creativity.

Thanks to our customers for keeping us in business all these years, we’ve been delivering unlimited creativity and pixel-perfect attention to detail for over a decade, putting organisations of all sizes on the map.

Our 14th year of trading saw:

  • Joan, our long-serving accounts manager left the world a little darker after she lost the battle with cancer. Joan was a force of nature, she cared so much about Emerge and was with us from the very start of our journey. We appreicated her advice and she brought joy to the office every day for 13 years. Thanks to her son, Neil, Joan’s light lives on through “Joan’s Smile”, a charity that’s committed to raising awareness of pancreatic cancer and bringing smiles to those who need it most. To make a dontation visit: www.justgiving.com/joans-smile

  • Lorna joined us to take on Joan’s finance responsibilities, her three boys gave her the training she needed to manage the studio administration in addition to being a seasoned accounts assistant, Lorna is truly a wonderful addition to the team.

  • We gave Lucy, our previous marketing intern, her first hands on experience within a design studio reflecting on the experience Matt, Creative Director said: “Providing the internship was a rewarding process, we saw Lucy develop as a person and she grew our social media presence. Lucy was an excellent researcher and added benefit to our pitching and also our web design process. Her work gave valuable insight into how marketing would become a beneficial full-time role for Emerge.”

  • Following Lucy’s departure, we bought Sadie on board, a full-time digital marketing manager. In just six months she has transformed our customer communications and account management processes and now we’re excited to be able to offer our customers the wealth of digital marketing skills we now have in house.

There have been many changes at Emerge last year, which is testament to our ability to adapt and keep evolving, we’re looking to build on our momentum and continue to deliver creative that demand consumer attention, we have a great team at Emerge, who are willing to work hard and smartly for our clients.

We’d especially like to thank all our clients that have supported us and entrusted us with their brand for all these years, we know things are uncertain at the moment, but we will Emerge from this together.

How we celebrated

The Emerge Birthday Bake-off

As we could not be together to celebrate due to the COVID-19 working from home restrictions. Some of the staff participated in a bake-off using spare ingredients that they had at home. We shared our baking experiences on a group chat. Below are the results and a selection of recipes you may like to try!  Matt even made a video of his bake – watch below.

Dom’s Classic CRanberry Flapjacks

View Dom's recipe

MATT’s VEGAN LEMON DRIZZLE CAKE

View Matt's recipe

Lorna’s EASY Carrot CAKE

View Lorna's recipe

Committed to you

Whether you are a marketing manager, a director, an individual or work as part of a committee, we will listen to your brief and create something special for you.

Throughout our team, from our designers to our administrative staff, we are here to help with professional advice, quality design and cost effective ideas to improve your brand credibility and increase your business profile.

Our personal touch, including a commitment to deliver on time and on budget, has helped us establish a diverse and long-standing client base.

We are always happy to offer a no obligation quotation, so if any of our services are of interest, get in touch by calling Matt on 01952 632750 or email [email protected]

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Emerge Design COVID-19 Statement

Emerge has every intention of trading as usual but we will keep you notified about our operations throughout this period of uncertainty.

The impact of coronavirus is having an indeterminable effect on markets internationally, affecting organisations both small and large. Protecting employees and limiting contamination are business owners and management’s highest priority.

We have adopted and are strictly following government guidelines on how to handle the pandemic, we are and will continue to work with suppliers and customers in this effort. 

We will where possible attend booked meetings where there is no risk of contamination, alternatively if you’re concerned about this, we are very happy to accommodate meetings through a suitable remote meeting platform.

If you were planning an event with us, please let us know your plans to reschedule or cancel your event, we will work with you to identify and implement alternative solutions. If you’re unsure about changes to your promotional mix, please give our team a call and we’d be delighted to propose intermediary solutions. We have posted some remedial solutions to communicating with stakeholders in our insights page – click here. 

Please remember to stay safe, wash hands at frequent intervals, and if you exhibit any symptoms please notify the relevant parties and self-isolate.

Need advice on how to adjust your promotional mix during the pandemic? We’re here to help.
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COVID 19 – Adjusting Your Promotional Mix

The impact of coronavirus has an indeterminable effect on markets globally, affecting businesses small and large. If you’re a small business owner protecting employees and mitigating the damage of coronavirus is the highest priority. Here is some guidance on what you can do to help limit the risk… 

Interruption Loan  

If you’re a small business owner you may be eligible for Coronavirus Interruption Loan, the scheme will support loans of up to £1.2million from the British Business Bank, the government will guarantee 80% of the loan to support small businesses with invoice, overdrafts, asset finance and term facilities liabilities.

You must have a turnover of less than £41 million and be UK based business, further information, details on eligibility and how to apply can be found on the British Business Bank website here

Adjusting Your Promotional Mix   

Core markets affected to date are health, hospitality, education, retail, leisure and travel sectors, of course, the impact of COVID-19 extends far beyond that, regardless of the industry you serve or are in marketers and business owners must adjust their promotional mix and messaging accordingly.

If events or your core service is delivered face to face, then remedial and interim solutions must be developed and deployed quickly to limit losses on revenue where possible. Educational providers are already looking at alternatives to deliver learning digitally to mitigate the risk of spreading infection.

Digital channels will seek to placate the disruption to the promotional mix but we also expect to see a decline in digital ad spend due to a lack of consumer confidence which in turn affects decision-makers’ ability to commit to marketing budgets at this time of uncertainty. But business owners cannot expect to sit and do nothing while the pandemic takes hold of its operational future… 

Digital Solutions To A Very Offline Problem

If your primary source of leads is events, consider alternative methods of communicating your message. Events hold a tangible magic that can’t be replicated elsewhere but that doesn’t mean to say we should stop trying to communicate with audiences altogether.

  • A well designed and constructed webinar with engaging visuals is hugely effective if the proposition is strong enough, there’s the scope to capture a wider cohort of qualified leads also.
  • Meet with all your clients face to face? Remote meeting services have always had a strong case for saving businesses money and time but now they are the only feasible way to facilitate face to face meetings for the time being. Try Zoom or Skype
  • Retail sales are expected to decline further, and e-commerce is expected to see immediate gains in light of the outbreak but with uncertainly over supply chain’s ability to supply, it’s a concern that the sudden growth of e-commerce may come to halt. Try and get a thorough understanding of how your supply chain may be affected.
  • Reach prospects through social media, update them with what you’re doing to protect them if you’re a service-based company, if you were planning an event consider delivering with through a social platform you know your customers to be users of with Live events.
  • You can try and monitor the impact through web analytics, anticipate and try and forecast changes in audience demographics and adjust your campaigns accordingly.
  • Print isn’t dead, coronavirus could contribute a revival of direct mail, strengthen corporate communications with staff, make an impact with customers and use it as an opportunity to increase fond feeling towards your brand, just make sure it is helpful and adds value.

Schedule a phone call

If you need advice on how to adjust your promotional mix and marketing campaigns, talk to our team who will be happy to advise help free of charge, because we’re all in this together. 


Futher Information: 

You can get further information on how to react to Coronavirus here:

https://www.cipd.co.uk/knowledge/fundamentals/emp-law/health-safety/coronavirus-employer-response-guide

See how markets reacted during and after past viral outbreaks here:

https://www.marketwatch.com/story/heres-how-the-stock-market-has-performed-during-past-viral-outbreaks-as-chinas-coronavirus-spreads-2020-01-22

GKN Stand

client success story:

gkn wheels

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The brief

For their first standalone appearance exhibiting as GKN Wheels at Agritechnica, we were asked to produce a brochure and stand graphics to support GKN Wheels brand awareness objectives and to engage and attract a diverse target market from OEM’s, Dealers, Distributors Tyre Partners, and End Users at the world leading agricultural trade fair.

Services Offered

  • Exhibition stand panel graphic design
  • Exhibition marketing collateral
GKN Wheels Wall Graphic for Agritechnica

Our Solution

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Make Customers Love You | B2B Valentine’s Day Marketing Tips

Valentine’s Day can be a polarising event, with affection measured in monetary value the commercial element generates mixed feelings across the marketplace. So how can B2B organizations harness these mixed emotions, and should they?

Valentine’s Day Loved & Loathed

Some perceive Valentines as an overly commercial date in the diary that only serves to remind everyone not in a couple that they’re alone, others get excited about the opportunity to gift and sing songs of love.  Therefore should B2B organisations participate in this seasonal holiday and if so how? 

Should B2B organizations get involved?

Does trading B2B disqualify businesses from participating in this consumer event? That depends entirely on how you use Valentine’s day within your marketing activities. Maybe sending a dozen roses to the finance director of one of your key accounts isn’t the way forward.

B2B marketing has traditionally focused on the principles of formality and respect, marketing unique selling points and pricing, the humans behind the computer screen are often forgotten. But here’s the thing, at the time of “going to press” the majority of business is still done by a person, not AI, not a faceless corporate machine, people.

Is it, therefore, appropriate to send a dozen roses to your favourite customer on Valentine’s Day? Probably not, but we can reimagine what Valentine’s Day is and utilise the day to demonstrate gratitude.

So, Valentine’s Day in essence, is about appreciation, therefore capitalising on this seasonal opportunity to express gratitude should serve to improve relations between businesses, so here are some ideas to inspire your B2B campaign…

B2B Valentines Day Promotional Ideas That Work

Idea 1

Show love to a charity, the charity will naturally benefit through awareness and/or your corporate donation, your customers will think you’re a business that cares. It’s a double win.

Idea 2

Say thank you to the database, email subscribers, offer customers exclusive content or promotional offer to show your appreciation for their business.

our gift to you - download a free html email template

Idea 3

Celebrate your customers throughout the day, just secured a contract? A customer has been with you for 10 years? Share the news throughout the day and show your customers that you appreciate them.

Idea 4

Internal customers are why you have revenue generating customers. Celebrate employees, showcase your team wins and get employees feeling good about themselves.

Valentines Campaign Wins and FailS

Valentine’s Day Campaigns are not new, the proliferation of advertising campaigns that arise in B2C markets means that consumers are typically inundated with promotional offers for cards, flowers and miscellaneous gifts, but for B2B markets the seasonal holiday has seldom been adopted as a tool to boost customer loyalty, take some inspiration from some successful (and avoid the tactics of the less successful) campaigns in these examples…

The Winners…

Snickers

Targeting the forgetful, Snickers introduced a genuinely useful and also eye-catching campaign with their out of home, “you’re forgetful when you’re hungry” campaign. Apply the principles used here for your B2B campaigns and provide customers with a helpful resource (in this instance, Snickers provided cards that could be peeled off the billboard).

Droga5 London

The creative agency pushed cards with ugly endangered animals, focusing on the principle that “love is blind” to reiterate some of the more important values of Valentines Day.

Droga5 persuaded various other organizations like Screaming Colour and Shutterstock to help produce the cards at a low rate to generate as much money to share amongst a selection of charities, demonstrating their core skill set and showing love to a philanthropic cause clearly demonstrating their brand values.

Cisco

Using the powers of social listening, Cisco identified a cohort of indivudals that were actively engaged in the subject of IoT, rolling out this graphic had 50% engagement with identified opportunities, reaching over 20,000 potential Twitter followers of Internet of Everything thought leaders.

The Less Successfull…

Nakshatra Diamonds

The approach to targeting in this campaign is clear from the outset, but it’s also demeaning and damaging to the “she” referenced within the campaign, unlikely to fill the recipient with a warm fuzzy feeling if they were reached by this brands attempt at valentines day.

Tampax

Tampax misses the mark by attacking mother nature, given that the majority of Tampax customers are of female orientation, Tampax is attempting to capitalize on a perceived universal consumer pain point but uses a male character as it’s representative, the ad creates feelings of anxiety rather than warm feelings towards the brand.

Need a creative solution to make your customers feel warmly towards your B2B organization?  

Talk to our designers directly!

Latest News From Emerge…

The Importance of Visual Identity

What is visual identity?

Visual identity is the tangible perception of your brand, it differs from a logo in that visual identity encompasses all visual elements that stakeholders encounter, which will certainly include a logo. A visual identity is part of the brand ecosystem. Nor a logo/visual identity can truly make an impact in their component parts.  A strong visual identity instantly communicates who you are, what you’re about, and why people should want to buy from you. Conversely, a poor or inconsistent identity can degrade your brand experience.

Many assume that just because you have an identity—logo, font, etc. that it’s enough to differentiate your business from any other. This isn’t the case, if your visual representation of your business is disconnected, inconsistent, or inaccurate then you can’t be telling a compelling brand story, which is critical when making prospects and consumers establish a relationship with you.  

Why is it important for business?

Science continues to demonstrate the importance of visual identity, in a study by branding firm Siegel+Gale after asking 3,000 respondents to evaluate the logos of more than a hundred top brands, the firm analyzed and categorized the most memorable logos into 9 different categories, including organic and geometric shapes, the study also identified that the most memorable logos were simple.

Organic shapes were considered:

  • Warm/caring
  • Fun
  • Fresh
  • Friendly
  • Innovative

Geometric shapes were considered:

  • Powerful
  • Innovative
  • Respected
  • Smart
  • Cool

The study clearly demonstrates that logo design has a clear and direct impact on the perception of a brand. Colours have a psychological impact on consumers too,  warm colours like red or yellow are viewed  as  colourful yet but can have negative connotations, where blue and other cool colours are viewed more favourably often communicating trust.

Download the siegelgale.com study
Do I need a new visual identity?

Your visual identity needs to be purposeful not just good looking. Your identity needs to be:

  • Flexible – Can your visual identity expand to new markets or products?
  • Intuitive – Each element must complement the other.
  • Accurate – Your identity must reflect the brand personality, values, etc.

What to consider when reviewing or revising your brand visuals:

  • Logo
  • Colors
  • Typography
  • Hierarchy of Design
  • Photography/Illustration
  • Data visualization
  • Video and motion
  • Web design

These elements are critical to your brand’s success and need to be carefully crafted and considered.

You may conclude that you feel your business needs new visuals (we offer a free initial brand consultation if you need any help), but here are some things to consider before committing to a new visual identity:

  • Make sure you’re doing it for the right reasons based on data-led insight, we all feel like a change or a redesign might be what our business needs to distinguish itself in often crowded marketplaces, especially if you’re a business with longevity.
  • Rebranding is expensive, the greater the scale of your operations the greater the investment required for your rebrand to make an impact in the territories it serves.
  • If you’re considering rebranding proactively, ensure that you have set-aside sufficient time, resources and a robust strategy to ensure it’s successful, you’re likely to face negativity whether it be internally or from customers, the bottom line is, people don’t like change but if you have robust strategy in place and a genuine need for a new visual identity then rebranding could prove highly successful.

Take a look at some of these brands who absolutely got it right, and some who didn’t…

Re-brands that went well…

Britannia

Britannia wanted to grow its market share and to reflect the organization’s future plan and portfolio development they rebranded to re-position the brand – ‘Exciting Goodness’.

Before
After

PayPal

PayPal rebrand in 2014 was a huge step forward in their visual language as a company. 2007 rebrand was still had a 90’s feel to it, but the latest rebrand brings PayPal right into the modern context which it operates.

Before
After

Ruskim Seafoods

Wishing to revitalize their brand, Emerge modernised Ruskim’s logo, capturing the essence of their proposition, the new stronger and dynamic logo clearly positions Ruskim Seafoods as a leading importer and distributor of frozen seafood. 

Before
After

Discover Shropshire & Telford

The client had a desire to represent the diversity in attractions across Shropshire and Telford, Emerge simplified the Discover Shropshire and Telford logo adding a gradient rainbow of colour for impact. 

Before
After

Re-Brands that went, less well…

Gap

Universally disliked, the Gap rebrand is something of marketers nightmare, a costly error in judgment ($100million investment) that only served to represent the organisation for just 6 days.

Before
After

SyFy

SyFy, previously known as the “Sci-Fi” channel rebranded to their detriment (syfy’ is a slang term for syphilis) lost viewers by the thousands and was something of a joke, however, the network has stuck with it.

Before
After

Will you be reviewing your visual identity in 2020? Let us know, we’d love to hear about your project?

Contact us

How can businesses stand out in all the festive promotions?

Christmas promotions are everywhere, ’tis the season of discounting and flash sales, but how do brands both little and large standout in all the festive noise? Consumers are said to spend in excess of £30 billion in the last quarter of the year, rivalry for their attention therefore, is increasing difficult to obtain and we know just how difficult competing for consumer trust can be so we’ve got a gift just for the first 20 readers! 🎁

After 13 years of crafting seasonal campaigns, our marketing and creative experts have prepared some top tips to help prevent your business from being snowed in under all the other holiday promotions.

Stories Sell…

A combination of creativity, storytelling, and emotion are core features of any successful marketing campaign, the festive holiday season sees no exception to this rule; the Christmas period is frequently harnessed to establish feelings of warmth towards brands. By replicating the warm and fuzzy feeling most of us desire at Christmas, advertisers/brands take advantage of the opportunity to feature and associate their brand with such positive experiences, not necessarily driving sales exclusively for the seasonal period but also to impact the long term sentiment consumers have towards their brand.

3 Tips to stand out in the christmas promotional noise…

Consumers are bombarded with Christmas adverts, on TV, out of home, in their emails, Christmas advertising is everywhere, so how do brands harness the season of goodwill and use it to their advantage?

TIP 1

Create an emotional response

Products don’t always sell but experiences often do. John Lewis, a brand who’s seasonal ads are almost synonymous with Christmas now, delivered yet another special ad with the “Bear and The Hare”; the bear had never seen Christmas before because of hibernation, his friend the Hare is determined to change this, the bear’s face when he catches a glimpse of the decorated Christmas tree for the first time truly reminds you of the joy of the festive period, and successful delivers an experience that associates this sentiment with John Lewis. 

TIP 2

Construct a memorable Christmas experience

For over 20 years Starbucks have designed a new festive cup,  (remember that year they did a plain red design, and everyone complained?), celebrating the festive period through the seasonal design of cups, it spreads awareness of the festive spirit and associates’ brand with that warm-fuzzy feeling.

TIP 3

Reiterate brand values

The festive season isn’t always about sales, it’s a critical time of year to raise awareness of brand values and take advantage of the general feeling of goodwill. Dulux executes this well, Dulux aims to transform people’s surroundings their moods, their views and attitude to life. Dulux hopes to inspire consumers to decorate by celebrating the power of colour and the ongoing positive change that comes from creating a beautiful living space i.e. “let’s colour”, in this ad creative Dulux has cleverly incorporated these values in addition to demonstrating superior paint performance.

What does every successful marketing campaign have in common with each other regardless of target audience, proposition and industry? Good design.
Dulux Advert White Paint on Red

Why Design is Critical

When people hear a message, they are most likely able to remember 10% of the information relayed three days later, but when the same message is coupled with a visual graphic, people can remember 65% of the information 3 days later. (Brain Rules, 2018). Good design is ultimately the difference between a successful business and one that struggles to break through the noise, when you’re planning any marketing campaign or producing collateral, design should be considered a core element that has just as much importance as the proposition itself and here are some pretty compelling stats that demonstrate just that…

times
The brain likes images far more than it likes text. In fact, visuals are processed 60,000 times faster (3M).
%
What do 93% of highly engaging Facebook posts have in common? They are all photo posts (Social Media Examiner).
After reviewing more than 1 million articles, BuzzSumo found that adding a visual every 100 words or so makes your content twice as likely to be shared.
%
When it comes to communicating brand story, 65% of senior marketers believe that visuals are core to their strategy (CMO Council).
%
93% of all human communication is almost non-verbal, which means that our brains prefer to perceive visual cues (DMP).
%
Having a video on your landing page pays off. In one study, it boosted conversion rates by 86% (CrowdRiff).
%
Video leaves a lasting impression. 80% of people say that they remember watching a specific video ad in the last month (Cisco).
%
Color boosts attention span and recall by up to 82%. With color, a person is 80% more likely to read a piece of content (Xerox).
.6 %
92.6% of consumers say that color dimension is the key factor affecting their purchase decision. (Kissmetrics)
impressions
It takes 8 impressions for consumers to memorise a logo design.
people
In a survey of 2,684 people, 46.1 percent said the most important determinant of website credibility was the design look, according to the Stanford Persuasive Technology Lab.
%
57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive. (Sweor, 2017).
£
The Design Council also determined was that “every £100 a design alert business spends on design increases turnover by £225” (Canva).
%
76% of Marketers believe that attractive graphic design makes your business seem larger than it actually is (Turquoise Creative).
£
Billon
Design skills contribute £209bn to the UK economy, a new report from the Design Council shows (Design Week).
%
By 2021, global revenue from ‘offline’ commerce channels will decrease by almost 20%. (Small Biz Genius).

most frequently used visual asset

1st – Stock photography
2nd – Original Graphics
3rd - Charts & Data Visualization
4th - Videos & Presentations
5th - GIFs & Memes
In terms of the most frequently used visual asset, stock photography leads at 40%. Original Graphics 37% come second, followed by Charts & Data Visualization 12%, Video & Presentations 7%, and Gifs & Meme 4%. (Venngage, 2018).
Storytelling, brand and design all work in harmony for the most effective seasonal marketing campaigns, these elements have limited effectiveness as component parts, we’d recommend that you begin Christmas campaign planning after Summer to ensure your business has the largest window of opportunity to craft credible campaigns that inspire good will with customers when the festive period begins.

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Why Cost-Cutting is Unaffordable

Learn from the challenges that market leaders have faced and discover how you make sure you cost-cutting isn’t hurting your business…

Client Success Stories

We’re truly proud to be a part of our client’s success, discover some of their stories…

Wishing you a Merry Christmas & A Happy New Year

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Why Cutting Costs Is Unaffordable

By the end of March 2019, 346 individuals had died, the Boeing 737 MAX 8 was grounded globally and $6 billion cut off their market capitalization. The implications of all project failures may not always be so grave, but Boeing can teach business’s a valuable lesson on the management and deployment of resources for business success.

Investigations into the exact cause of the 737 MAX 8’s crashes are still ongoing, but it’s believed that the crash may have been triggered by the inaccurate deployment of commands from Maneuvering Characteristics Augmentation System (MCAS), many now believe the MCAS system pushed the planes into uncontrollable dives because of bad data from a single sensor. But how did that come about?

Cheap & Fast, Amount of Risk > Quality

The scope of the project was constrained by ambitious objectives that were determined by the competitive landscape, racing against time to beat Airbus. That meant that the only lever they had left to compromise on was quality to ensure that the project had an adequate budget. Boeing, which has always fostered a culture of cost-cutting, placed pressure on managers to outsource work to low paid contractors in order to achieve the looming deadline, Boeing, once renowned for its meticulousness had apparently compromised on the principles of the project management triangle, leaving quality to suffer.

I was shocked that in a room full of a couple hundred mostly senior engineers we were being told that we weren’t needed,” reflected Rabin, a former software engineer whom also allegedly recalled that one manager said at an all-hands meeting that Boeing didn’t need senior engineers because its products were mature. 


Dangerous Mistake

Projects are rarely static entities, there are all sorts of reasons why a project has fixed deadlines, in Boeing’s case it was pressure to bring technology to market that ultimately saved airlines fuel (Airbus announced the new A320neo which was 7% more fuel-efficient and sold more in a week than Boeing 737 did in entire year 20 10).

Whether your project is to make a product/service exceed the effectiveness of the competition, it may be a new website or a brand redesign, employing an agency that’s specialised in delivering just that, makes business sense; it reduces the amount of risk your brand/business, ensures it’s managed within a sensible time frame and delivers against the scope of the objective. For those benefits, you can expect to pay a sensible amount.

Websites are a great example of a business cornerstone project, they can fulfill or enable most business objectives, they are complex in their operation and require multiple stakeholders working in complete cohesion if they’re going to be successful.

The value of websites is constantly under attack with budget options, there is an expectation to deliver a website, very quickly and cheaply, but as we’ve touched upon previously prioritizing cost-cutting and speed can have dramatic consequences for the quality of the outcome.

Invest In Quality & Save Time

If you’re a smaller business owner, you could allocate time to commit to building your own website (you might not even think you need a website) but time is not something that’s in abundance for most business owners, you need that time to focus on the core elements of your service.

An agency that has the ability see beyond the scope of a project can anticipate influxes in traffic that might break your website as soon as campaigns go live, they can advise you on the functionality your website needs to have now in order to exceed the pace of the competition so you’re not racing towards unachievable deadlines causing you to comprise on other factors. A self-built website, offshore website builders and freelancers is unlikely to offer you these benefits.

What happens when you don’t invest in the right team?

  • No testing: Can you afford to pay £2000 for a website that doesn’t work? Testing concepts to see if they resonate with your customer if links don’t direct traffic to the right place or forms don’t submit data correctly you could be losing valuable business. Can you afford to launch a campaign only for your website to crash and render the campaign a flop?
  • Poor to no understanding of the target audience: You may know your target audience exceptionally well, cascading this information to an offshore company or a freelancer at max capacity is nearly impossible. An agency provides services to a broad range of industries, some specialize in a select few, therefore they have an innate ability to rapidly absorb customer persona’s and have a robust understanding of what functionality will work best.
  • Online sales and leads do not just “occur”, whilst the growth of online marketplaces such as eBay and Amazon may lead others to think that’s what happens, there’s an incredible amount of work just to facilitate a sale let alone persuade customers to choose you from the breath suppliers available. A website should be an integral part of your marketing plan regardless of whether you operate on or offline, an agency comprehends that a website is part of your customer journey and therefore takes a holistic approach to communications.
  • An unprofessional visual identity directly impacts the credibility your business has, a self-built website is vulnerable to formatting and functionality errors that can corrode a business’s online reputation. To avoid pre-made templates and generic websites, choose an agency that can craft a custom online experience rather than replicate one.
  • SEO is often an afterthought, what’s the point in investing into a website that looks good but can’t be found through organic search, marketers often joke that the best place to hide something is the second page of Google. SEO services absolutely have a value and are of great business importance, but you’d expect that if you’ve invested in a web build that your new site has every technical capability of ranking highly within search.
  • Reliability: during the website build a freelancer may yield to a virus, but an entire agency can’t, an agency will work to brief and project plan to achieve consistency regardless of the individuals responsible behind the various elements of a website.
  • Multiple creative heads are better than one; self-build platforms, freelancers and offshore web designers are highly reliant on you to provide information, resources, content, copy and website function briefs, an agency can provide you with all these resources with the knowledge required to optimize their effectiveness.

Takeaway

What should have been a global win for Boeing ended in disaster because of preoccupation with cost-cutting, a mistake their brand may well not recover from.

Choosing a professional agency means that your brand or business idea is in the capable hands of a cohort of professionals who know exactly how to innovate design solutions and bring a product to market, not limited by their solo capacity like freelancers or set of fixed templates so your business blends into the background, creative agencies are in the business of relationship building and at Emerge Design, we’re not here to provide you with a great looking website, take your money and let you be on your way, consider us part of your team because your results, our results.

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What does your website say about your business?

Page loading for what seems like forever? Can’t find what you’re looking for? Can’t see it all on your phone?

If you’ve experienced some of these frustrations then so have your customers, in today’s marketplace consumers no longer have the patience to try and work around clumsy websites. Nearly 50% of people state that a business’ website is the number one factor in determining if they should buy from you, can you imagine what cutting your revenue by half would do to your business?

With over 200 million live websites worldwide, cutting through the noise and creating an impact is critical when it comes to customer’s choosing whether your brand is worthy of their custom.

But, what does good design look like?
  • Responsive: does your website offer the same experience that it does on desktop to those on mobile?
  • Navigation: Your customer needs to be able to maneuver around your website with ease so they can learn all about what your brand has to offer them and how they can purchase your product or service.
  • Consistent: Good web design doesn’t confuse visitors with inconsistent styling, headers, and footers that leave them bewildered as if they’re still on the same website.
  • Clean: Your business has goals, your customer has goals, to bring them into alignment and make your proposition clear, your website’s design needs to be free from clutter for success.
  • It converts: You can litter a website with as much content as you like but if the page hierarchy isn’t clear, then your offer may be lost in the rest of the page. Make sure you work with a designer who understands the importance of page structure and conversion rate optimization.
  • It can be discovered: optimizing for search is often an afterthought for busy business owners, however, a site that’s built with search engine optimization in mind will see you dominate search engine results and place your website ahead of the competition.

Before:

Old design

After:

New design

Your Brand is Your Bread & Butter

Your brand goes far beyond a logo and colour scheme, as custodians of hundreds of brands at Emerge, we know only too well how precious your brand identity is to your business.  A bad online experience can mar your brand forever in the mind of a prospect or worse in time, leave it to be forgotten about completely. Your website is a fundamental platform for communicating your brand and the value it has in your customers’ lives. The difference between someone spending their money with you and the competition can be a few seconds of extra page loading time away. In Google’s recent study into why website performance matters, they identified that page speed had a direct impact on both the volume of returning users and revenue.

For Mobify, every 100ms decrease in homepage load speed worked out to a 1.11% increase in session-based conversion, yielding an average annual revenue increase of nearly $380,000.

So, you’ve spent months, perhaps years developing a product or a service, long nights and early mornings trying to establish a brand for the greater good of those around you, you know what you have to offer has value.  But in an age of uncertainty and doubt, your dream client is still not sure if they want to work with or buy from you, they type your brand/product/service into a search engine, what meets them?

Do you even rank on the first page of search results or have you been penalised by Google for offering a poor user experience, all your hard work, is now redundant, your prospect has moved on to a competitor’s website that offers them a sleek, pleasant experience.


Don’t leave money on the table

Whether your business operates online or off, is a small business or multinational company, rest assured when prospects are researching your brand, the first place they’re heading is your website and if it doesn’t give them the experience they’re anticipating, you’ve already lost them. Your business may solve a lot of your target audiences’ problems, but if they’re let down by their online experience of your brand, then that’s money left on the table for your competitors.

Are you confident that your website is making the impact it should be? Worried you may be losing customers?  Get peace of mind with a free no-obligation website assessment and we’ll tell you exactly how to improve your brand’s online presence, and if we think your website is already perfectly formed, we’ll tell you, because wherever you are in your journey to success, we’re here to help you Emerge from the crowd.


Digital
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(Mobify Source: https://developers.google.com/web/fundamentals/performance/why-performance-matters/)

We asked Nomique – Why work with Emerge?

Meet Nomique, a British designer and manufacturer of quality seating and furniture for the contract market and the creators of WORKSPHERE, a truly unique concept in workplace design. To launch and promote their new concept, they needed an intelligent, innovative partner who would work with them to truly understand their goals and come up with the ideas and tangible products that would stand out and get them noticed. They found that partner in Emerge.

Let’s go back a step – what did Nomique want to achieve?

In recent years the contract furniture market had seen significant growth in soft seating and breakout area furniture, but this had not been reflected in our sales. We wanted to find out why – and how we could improve our performance.

A solid plan – based on research

We worked on a thorough investigation into this product area to find out what the market  really wanted. The result was Worksphere, a specially developed range of furniture featuring many new designs – a challenge in itself! But the bigger challenge was how to launch and inspire the rest of the world about the new concept…

Was there a particular deadline?

We were keen to launch the product at the prestigious Clerkenwell Design Week in May – which only gave us 12 weeks to get everything ready. This would be followed by a second weeks later – and the project is still ongoing.

What was the Emerge team like to work with?

They were great: lots of proactive ideas and very responsive as the project evolved. We had about four face-to-face meetings on site as well as having regular email and telephone communication.

And what were the things they came up with?

They developed the whole Worksphere brand: they then created a new website, complete with 3D movie and other promotional materials including the invitation and presentation pack for the launch event.

The invitation was a particular focus because it needed to be far more than a simple card in an envelope: it had to be attention grabbing and memorable. Emerge explained that they’d researched how people react to direct mail and found that if they receive a thicker package in the post, they are more inclined to open and keep it.

Building on this, their concept for the pack was a ‘swatch book’ design, like fabric samples, which tied in perfectly to Worksphere being a range of customisable furniture. It was also very familiar to our target audience, i.e. the types of people who will be reselling Worksphere – distributors and dealers of furniture.

Emerge was able to offer all of the elements including design, copywriting, launch video, web development – even bringing in a specialist 3D artist. View the website at: worksphere.nomique.com

What’s been the response to the promotion?

It was undoubtedly the best product launch we have ever had and we are very optimistic about future soft seating sales growth.

We’ve been really pleased with the level of response to Worksphere, there’s been a lot of interest and sales are beginning to come in. But it’s the next 6-12 months that will really be the proof of success.

What’s your lasting impression of Emerge?

Their ability to create an overall, cohesive plan – and carry it through.

The detail in the logo design was based on cutting out sections of the letters in the name Worksphere to create a unique logotype.

Who worked on this project:

From Nomique: John Ravenhall (MD), Nigel Barker (Sales Director), Trevor Bloxham (Design Manager) and Grace Grandon (Marketing & Interiors).

From Emerge: Matthew Kent (Web & Video Designer), Harbinder Ahir (Graphic Designer) and Dom Hollins (Artworker).

What the people at Nomique say:

‘Emerge listened carefully to our requirements and understood our objectives with the Worksphere brand and then came up with a really effective launch campaign. Their communication was always clear and they were very responsive to our needs.’

Let’s work together

Contact Emerge to work on your next project – phone 01952 632750 or email [email protected]

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How to have confidence in choosing the right designer for you

There are a million designers out there, but how do you decide on the right one?

It may be slightly intimidating to choose a graphic designer, especially if you’re new to the scene and have just started a business. But if you focus on who is the most suitable for your requirements, then you’re heading in the right direction. A tip to start your designer relationship is to research a designer who is easy to work with, shows that they’re committed to your project’s success and one who finds creative solutions to design problems.

We will give you some guidance to how you can choose the right graphic designer suitable for you. Here are 7 tips:

  • See how the designer thinks on their feet – When meeting the candidate, ask something unexpected that could catch them out, this way you will be able to see how they respond and think. For example, you could ask them their opinion on a competitors project and ask what they would have done differently. Their response will give you a better insight into their creative process and the designers abilities to critique. This will enable you to see how they handle an unexpected situation.
  • Be clear with your goals and expectations – Provide the designer with as much information as possible, they need to grasp what kind of business you are and the position you hold within your industry. Your creative brief needs to clearly illustrate the objectives of the project, all details about your business and the specific requirements you have. Also, give them your time restrictions and any deadlines that you need to stick to, so then they will have an insight into what and how much they can create in the time frame. This way it will make it easier to quote up the job and see whether it is possible for them to meet your expectations.
  • Don’t just rely on portfolios – Even if you’re looking to work with one of the top agencies in the country, it is important that you don’t decide from just viewing their portfolio. When looking through their work, ask plenty of questions such as what inspired them to make those particular choices. By having this conversation you will be able to feel closer to the designer and see how they work creatively.
  • Know what skills and attributes to look for – It is essential to have a basic understanding of the design world and what skills are necessary for the job. Some things to think about are whether your campaign will require stock images or a photographer. If you research these features beforehand then you will find the discussion easier.
  • Consider a pre-trial to help you decide – To have a better insight into how the designer would work with your brand you could see if they would be willing to provide a set of concepts for your project. This will show you how they would work with your brand.
  • Look for relevant industry experience – It will always help if the designer has experience within your industry. If you decide that they don’t know much then this could be the yes or no answer to whether they work with you. If they do have experience then you will have a good idea of how they work and connect with similar people to yourselves.
  • Explain your brand and target audience clearly – Be clear to who you want the project to make a difference to, and where you want to draw the attention from. If they aren’t sure then they could end up designing something that attracts the opposite. Reiterate through the process your target audiences.

We hope that by reading this, you will be able to follow these steps for an easier hiring process. It is important that you have confidence in the designer that you will be working with. You need to feel comfortable that they are going to be the right people for your business. Don’t worry, it may take a few interviews with a few candidates, but there will always be someone out there that will be able to work to your requirements.


Use our expertise and experience

Place your trust in the team at Emerge Design. We have the skills that will enable us to understand a client’s expectations and goals. Whatever the size of your business or organisation, we are committed to your individual needs. Tell us what you want to achieve, and we’ll use our flair and expertise to create something special for you. We work hard to deliver on-time, on-budget and continuously deliver a great service.

Chat with us or email us at [email protected] or phone 01952 632750.


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How to get ahead by advertising

Advertising is everywhere these days. It’s on the television, on your phone, in newspapers and magazines, on billboards, on websites, in your emails and all the Twitter, Facebook and other social media posts you see. So, stop for a minute and consider, how do you promote your business? And how do you make it stand out in a crowded market? You also need to consider which is the best medium to advertise your business in, with print and digital both having advantages and disadvantages. Print advertising is seen as traditional, and in some ways old-fashioned, but its longevity is a testament to the fact that it still works, even in a digital world. It can take the form of:

  • Newspaper and magazine adverts
  • Billboards
  • Flyers
  • Posters
  • Brochures

These forms of advertising are highly visible (think billboards) and can be targeted to specific areas through mediums like local newspapers and flyers & posters which can be distributed around local buildings. And they provide a lasting visual record of what you are trying to say which has some degree of permanence as a printed product has a longer shelf life than a pop up on a website, which is easier to ignore. But while printed advertisements have these advantages, there are plenty of others when it comes to getting your presence noticed online. This can take the form of:

  • Targeted e-mail campaigns
  • Promoted tweets or Facebook posts
  • Web banners
  • Having a website presence
  • Blogs

There are many others, and with an increasing percentage of the population going online via their mobile phones, tablets and personal computers, digital advertising is certainly an option to be considered. A digital advert also can be seen anywhere in the world – you are not restricting your appeal to a specific area or region. And if you can make your advert interactive, you could get an instant response. Whether you chose print, digital or a mixture of the two, you need to make sure your advert is easy to read, attractive and gets your message across to promote your business or brand.   If you want help with your advertising, whichever format you chose, why not call in the experts at Emerge Design? Call us at 01952 632750 or email [email protected].

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How to build confidence – our insight & tips

In this blog, we cover the importance of confidence, what it is and tips on how we can build confidence.

Confidence is difficult to define as it is a feeling and a state of mind. The attribute comes from your self-esteem, feelings of wellbeing, belief in your own ability, experience and skills. It is a quality that most people would like to possess and portray.

It is important to build on your confidence as it will benefit you in a lot of situations in life. For example, it could be the difference between achieving your dream job.

Individuals, employers, lecturers, businesses (the list could go on) will feel more assured in your capabilities to complete a task for them if you have shown to them that you have confidence in yourself. Also, if you have confidence then your responsibilities will become more challenging and rewarding, you are more likely to go up the ladder to success.

9 reasons how self-confidence leads to success:

  1. Confidence enables you to overcome fears
  2. You can say yes or no when appropriate
  3. You have the drive to start new ventures and ideas
  4. Self-confidence = believing in yourself
  5. Believe in winning and your ability to succeed
  6. Confidence asks questions so you’re ahead of the game
  7. Allows you to stand up for yourself
  8. Enables you to set the bar high enough
  9. Enables you to stretch your limits

It is also tricky to find ways on how to build your self-confidence as it is nothing to do with skill or talent, but a person’s feelings of believing in themselves. It is not something that can be learnt like a set of rules. Ways to help improve or boost confidence levels can come from positive thinking, practice, training, knowledge and talking to other people. But let’s see more specifically on how we can build confidence. Here are our tips:

  • Monitor your progress –  The most effective way to reach your goals is to break them down into smaller goals. This will make your goals appear more realistic to achieve and it will enable you to monitor your progress. It can apply to anything such as a new business idea, getting promoted at work, eating healthier or changing careers. By quantifying your accomplishments in the process then it will help you stay on course. You will build confidence as you see the progress you’re making.
  • Embrace positivity – Ignore all negativity that comes your way on your journey. It is easy to listen to self-doubting criticism and negative opinions but avoid all negative energy. Fill your mind with positive thoughts and keep reminding yourself of the future goal. If you are positive in what you want to achieve, then you will confidently succeed.
  • Don’t be afraid to ask for advice – It is easy to get yourself into a position where you feel stupid for asking questions and advice because you’re afraid that people will doubt your capabilities. Yet, it shows more of you as a person if you are keen to gather all information, it will help you build confidence if you seek advice.
  • Change your body language and image – You will instantly feel more confident if you relax your body and become less tense. Pull your shoulders back and smile more, this will give others the impression that you are a confident person and it will make others feel more comfortable around you. When talking to someone, give them eye contact so you appear confident in what you are talking about. Positive body language and image will encourage people to take you more seriously.
  • Get things done – Confidence is built on accomplishment. You will feel much better about yourself when you achieve small or big goals. Being productive enables you to be one step closer to the finish line of success. When starting your day think ‘What do I need to accomplish today?’, having day to day goals will increase the chances of achieving your weekly and monthly goals. Remind yourself that progress and success happens over time, it is not quick so don’t give up. Set yourself a goal, plan it, go for it and achieve it.

We hope this informative blog has inspired you and by altering ways of how you go about things, you can improve your confidence. Everything is possible if you have self-confidence, you can achieve many things.


Emerge is flexible, reliable and client-focused

Whatever the size of your business or organisation, we are committed to your individual needs. Tell us what you want to achieve, and we’ll use our flair and expertise to create something special for you. We work hard to deliver on-time, on-budget and continuously deliver a great service.

Chat with us or email us at [email protected] or phone 01952 632750.


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There are 5 reasons to trust Emerge…

Working together with you, we can create a unique identity that will bring you results. We believe that understanding our clients is the key to long and productive relationship and to do so we offer a truly personal service. For over 13 years we have worked with clients large and small to bring tried and tested marketing campaigns to life. This is why we think you should trust Emerge with your brand image and marketing material.


Reason 3

1. Together

Many companies are often keen to tell you that they know best, but we prefer to listen and understand your brief before jumping to conclusions. We are here to help and offer our expertise but we understand that nobody knows your organisation like you and so we also value your opinion and ideas. By working together we believe we can deliver focused and creative solutions in keeping with your brand ethics.

Reason 2

2. Results

We believe that our work should bring you tangible results. We have experience of working with your sector and we have delivered creative projects time and time again that work. Everything we do is based on detailed research and planning to provide you with the right designs for your brief.

Reason 3

3. Understanding

The interpretation of a brief and having a thorough understanding of the businesses we work for is what sets us apart. We believe that by focusing on what makes you great we can draw out the key messages that will underpin the work we do for you.


Reason 4

4. Service

As a team we pride ourselves on communication and service. We are here to listen and help you with your marketing needs. All you have to do is call or email and we will be there for you when you need us the most.

Reason 5

5. Tried & Tested

We have worked with hundreds of companies and we are proud of the work we have done. Please look at the case studies and the examples of our work on our website to see how Emerge brings a real creative edge to our client’s marketing.

…Let’s work together

Need to know more, looking for advice, or do have a project that we can collaborate together on? Then contact us by calling on 01952 632750 or emailing [email protected].


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