Updating Solutex’s online presence

Client Success Story:

Solutex
website

The Brief

We were approached by Solutex to reimagine their old website and create a fresh responsive design that showcased their diverse product range in such a manner that it would be easy to locate, identify and enquire about Solutex’s comprehensive workshop equipment and waste recycling systems portfolio.

Our Solution

Improved UI & UX design

Following extensive competitor research, we crafted a simple, easy to navigate website that created a opportunities for online lead generation. Considering our client’s target audience who typically have a good awareness of what they need; we designed a catalogue style interface that allowed for quick product searches whilst at all times creatively intertwining the Solutex brand.

Modernised design highlighting the products in Solutex branding
Restructured navigation
Chat facility to keep in touch with contact on- and off-line
Improved downloads area
Responsive page layouts

SEO Optimistation

We provided a complimentary SEO audit for our customer and identified areas for development. We then eliminated all SEO errors from the website, and made optimisations to both on and off page SEO to ensure that the client’s new website was delivering as much value as possible.

THE OLD WEBSITE

THE NEW WEBSITE

The results

We have dramatically improved the on page experience for Solutex, grown website traffic, improved click throughs from search results and given the website greater visibility against core business terms.

WEBSITE TRAFFIC INCREASED

Organic Click Through Rate

Search Impressions

What Solutex had to say

“The look you can see for yourself and SEO has seen a marked improvement, so overall we are very pleased. You had quite limited media resources from us, and have still showcased them well. As well, and importantly, the follow-up service has been prompt and first class (unlike previous experience elsewhere). We received training on the dashboard and have complete freedom to update our content.”

Nick Jones

Send this post to a colleague or share on social media:

Comments are closed.