Visual identity for Let’s Get Local

Client Success Story:

Let’s get local

The Brief

Wishing to inspire residents of Shropshire to shop locally, business growth specialists, Good2Great contacted us to help bring their campaign to life across digital and traditional marketing channels, specifically targeting the historic towns of both Bridgnorth and Wellington, we combined our branding skills and comprehensive local knowledge to highlight what these towns have to offer.

Our Solution

Crafting a unique emblem to connect the two campaigns after rapidly absorbing the campaign’s ambitions, we used a unique combination of local knowledge and extensive research to ingrain a community spirit across creatives.

Enclosing the design within a shopping bag to truly embed the core objective of inspiring “local shopping”, we were delighted to support this endeavour through our talents in visual identity, social media posts and print design.

Lets Get Local - Love Wellington Poster Design

What we Created

Employing our comprehensive local knowledge, we showcased the wealth of goods available to residents of the town to encourage them to shop locally and support their local economy.

We carefully crafted our designs to inspire residents to feel proud to be a part of Bridgnorth’s and Wellington’s community not just by residing there but actively contributing to its ongoing growth and economic stability.

WHat Good2GREAT Had to Say:

“It’s been a great interpretation of all the aspects I wanted to get across.”

Sally Themans
Good2Great Ltd

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Inspirational online flipbook

Client Success Story:

Inspirational online flipbook

Learn more

Making telford a world of opportunity

We were approached by Telford & Wrekin Council to design an interactive online PDF that showcases Telford as a hotspot of career opportunity. Capturing the imagination, we produced a highly engaging flipbook that drives traffic, engages and inspires.

Explore the flipbook here

09155 Online Page Turner mock up v 1 002

Inspirational & engaging design...

RESULT ORIENTED DESIGN

Keeping the client’s target audience at the forefront of our minds throughout the design process, we incorporated elements we knew would engage younger audiences.

STUNNING LAYOUT

Reimagining the industrial landscape of Telford and presenting as a dynamic place of Career opportunity, we focused on captivating graphics and animation.

TOP NOTCH SERVICE

Liaising with numerous stakeholders and making several alterations to content wasn’t a problem for us, we delivered on time and with impressive results.

Explore the flipbook here

The Process

The Brief

One of our designers met with client and assimilated the brief understanding exactly what Telford & Wrekin Council wanted to achieve.

Creative Solutions

Emerge’s creative talents began to conceptualise how best to engage the target audience through an array of animations and graphics.

Finesse

Showcasing various concepts to the client, adjustments were made to the page flow and content elements.

Test. Test. Test

Once the final look had been agreed we began robustly testing the online flipbook and made optimisations to it’s online performance.

Happy Client

Submitting the final flipbook before the deadline in plenty of time ahead of the project launch, we had another happy client!

the result

“We’ve used Emerge design for lots of projects in the past but this was the first time that we’d used them for an online page turner. Following a meeting with the team to discuss our requirements we felt confident that Emerge would be able to deliver what we required.

Due to many parties being involved and feeding into this document, we explained that there could be lots of changes along the way, Emerge took this all on board and also made suggestions on approaches they felt could work for us and were very patient whilst we went through approvals our end.

Although this project took longer than first anticipated (due to delays or end) this was never a concern to Emerge, something that has been an issue with other agencies in the past. Overall we are very happy with the results and wouldn’t hesitate to use Emerge Design again, no job is a problem and the fast turnaround is always A+.

Marketing Officer – Telford & Wrekin Council

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client stories

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Modern branding material for a traditional grammar school

Haberdashers’ Adams reinvigorated their brand with a new name and a fresh look.

Previously known as Adams’ Grammar, they are still a selective state grammar school for day pupils and boarders with a thriving sixth form.

Haberdashers’ Adams is proud of its ‘traditional values’ and ‘modern approach’ and these messages have become the foundation of their updated branding and communication material.

Emerge have worked with the marketing team on various projects including refreshing the main and sixth form prospectuses, producing new event displays, printed and social adverts and billboard posters.

View a selection of the recent material we’ve produced below and contact us if you would like to work with Emerge on your next set of marketing collateral.

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ABB Trophies

ABB believe in recognising and rewarding their employees for their commitment to delivering high standards of work. As part of the roll out of their new brand. Emerge designed and produced a set of quality trophies that will be presented to teams and individuals around the UK.

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LEAP – Management Resource Toolkit

ABB and Alexander Proudfoot worked together to develop a resource planning toolkit. The collaborative project was called ‘LEAP’ and the strapline is ‘Resource Effectiveness’.

Leap stands for:
L = leadership
E = excellence
A = and
P = productivity

Emerge worked alongside both companies to design and produce a guideline to the essentials of resource planning. The toolkit is the final outcome of this project.

We designed the toolkit cover with special Half-Canadian binding method that hides the binding almost entirely using a wrap-around card cover, leaving just a subtle curve of wire exposed on the back cover (shown in the project photos below).

Our work on the project included:

LEAP project logo design
Copywriting
Design, infographics, artwork and print production of an 80 page toolkit guideline with internal flap that contained a system map insert
USB sticks containing resource files

If you are looking for a corporate resource toolkit or advice on special print finishes – contact Dom by emailing [email protected] or call the studio on 01952 632750.

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Bespoke Truck Shaped USB Stick

Working with ABB’s Power Grids service business, we designed a promotional USB stick in the shape of their new Transformer Oil Processing Vehicle.

If you are looking for bespoke promotional gifts – contact Dom by emailing [email protected] or call the studio on 01952 632750.

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ABB Sustainability week

Emerge was asked to create a set of branding material to advertise ABB’s ‘Sustainability Week’.

ABB take health, safety and the environment seriously and they regularly run internal campaigns and initiatives to support their values.

We designed various material producing a unique motif, poster, social media and email footer graphics.

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Using infographic design to promote Telford as a destination of future investment

Did you know that Telford is the birthplace of industry and that it is the fastest growing town in the West Midlands?

Nor did we… until we worked with Telford & Wrekin Council to design a promotional cover for the Midland Business Insider magazine.

The cover and advert was created in the style of a ‘Barn Door’ format. Meaning that the cover opened to reveal key messages inside and on the back. Emerge developed an infographic based concept to display all the information.

The campaign brief highlights Telford as a destination of growth, with the aim to attract further business investment into Telford.

View the mock ups of our final design below and contact us if you would like Emerge to create something special for your next advertising campaign.

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Festive posters and barrier branding for Discover Telford

Crowd and safety barriers don’t have to be plain and functional. Why not ask Emerge for a set of branded barrier covers? They are a great way to get your brand visible at festivals, sports events, concerts, processions and many other public events.

Emerge produced a series of barrier and poster designs that featured festive messages and imagery. The material was used at the Telford European Christmas Market and other local tourist attractions.

We worked with Discover Telford, who are part of the Telford & Wrekin Council, our brief was to keep the artwork consistent with other material created by Discover Telford.

Look at the designs below and contact us if you need something for your business or organisation?

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Report design for a Business Transformation Project

Working on behalf of Proudfoot – Emerge designed a 90 page Completion Report that outlines an installation phase of a Business Transformation Project.

The document features various process flow charts and diagrams to help readers understand the proposed management operating system.

Contact Emerge to work on your next report – phone 01952 632750 or email [email protected]

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‘The Hub’ newsletter design for GKN Wheels & Structures

We designed a flexible newsletter template, which is simple to use and allows Emerge or GKN to run in new copy and images for each edition.

The Hub is an employee newsletter, which is distributed to around various departments and locations at GKN Wheels & Structures. Both printed and PDF issues are produced for circulation. On the back page of the PDF version is an interactive form, which allows employees to submit feedback about the current edition.

Contact Emerge to work on your next newsletter – phone 01952 632750 or email [email protected]

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Illustration based print design for The Promotional Mix

The Promotional Mix work hard to come up with the best possible offering of promotional and branded merchandise and they asked Emerge to design a new set of covers for their 2018/19 promotional gift catalogue.

We responded by creating a unique illustration based cover design that focuses on a theme of ‘ideas, possibilities and creativity’.

A lot of merchandise competitors currently use promotional product imagery on catalogue covers, so the new design will make The Promotional Mix stand out from the crowd.

Contact Emerge to work up a creative design for your next project – phone 01952 632750 or email [email protected]

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E-solutions brochure concepts

E-solutions needed ideas for their new client brochure. We responded with a creative design that made use of large scaled project imagery with chunky headings for impact. We also added an electrical style line element and icons to decorate text based pages.

If you are looking for a creative approach to your brochure, contact [email protected]

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Ludlow Assembly Rooms Film Guide Designs

Ludlow Assembly Rooms asked for some design ideas for a set of regular film and event guides they produce and send out as part of a direct mail campaign. Our designs used a clever mix of typography and images.

Their vision is to be a leading rural arts, entertainment and community centre, renowned for its diverse and stimulating programme, friendly atmosphere and accessibility to all. The building is very popular and well used, with an estimated footfall of 200,000 per year.

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Prospectus design concepts for South Staffordshire College

Emerge was invited to pitch to redesign the prospectus. Our pitch was based on driving prospective learners from a printed document to the website and on to application. We showed how this would work as a mix of printed and an online web-based mobile-friendly application.

South Staffordshire College also asked us to provide a solution for how they could provide prospective learners with a simple and effective route to engage with their college. Leading learners to select which subject they would like to study. We responded visually by representing various course options and progression leading to employment through an infographic timeline map design based on a previous students life and experience.

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Unilabel logo design

Emerge worked with Maxpack to design a logo for a new range of products.

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